An explainer video is the best way to help your users understand exactly what your app does. It’s a quick-hit explanation that shows off the benefits of using your product and makes it easy for people to start using it right away. An explainer video can also help boost conversions, build trust in your brand, and provide more context about how your app works – all of which are crucial components for getting more people to download and use your mobile app!
An explainer video can have a huge impact on your app’s success
Explainer videos are short and sweet, but they pack a punch! They’re a great way to tell your story. They’ll help you get users started with your app and teach them how to use it. And they can even build trust with new users.
In fact, according to one study, “the average conversion rate of mobile apps is 1-3%.” That’s pretty low! So if you want an explainer video that really makes an impact on conversions and overall user retention, you’ve come to the right place.
Explainers help users get started with your app
Explainer videos for mobile apps help users understand your app and how it works. For example, an explainer video could tell users that your mobile game helps children learn the alphabet. The video could then show kids playing with the game and learning to recognize letters and sounds. An explainer video can also show people what they can do with your app. It might be useful for an e-commerce app to explain that customers can buy products from their phones, as well as track orders and returns using the app’s feature set (more on this in a moment).
Explainer videos are also great at showing people how to use your product or service—or even just explaining how something works within the context of your business model. This is especially important for apps that require some level of technical knowledge or specific steps before users get started with them: think fitness trackers or meditation apps!
Explainers build trust
Explainer videos are an excellent way to build trust with your audience. As we’ve already established, explainers can help users understand what your app does, but they also have the ability to help them understand who your app is for and how it works.
When you provide clear answers to those questions—and when those answers are delivered by professionals in a professional setting—you’re sending a signal that you know what you’re doing. And that’s something any visitor will appreciate when they visit your website or watch one of these videos on YouTube.
In fact, explaining exactly what an explainer video is can be helpful because it gives people who’ve never seen one before an idea for how they might look or sound upon first watching one themselves. (It’s very different from the generic “this is my business” video.)
Explainers increase conversion rates
You need explainers because it’s the greatest thing since sliced bread. Explainer videos are an important part of the app store page and can help you increase user retention, engagement, and conversion rates.
Why? Explainer videos help users understand the features of your product or service, how it works, and why they should sign up.
They also give them a preview of what they’ll experience when using your app – all before they even download it! This means more downloads (and better customer satisfaction), which leads to higher ratings in the app store reviews and more word-of-mouth advertising for your business.
Explainers tell your story
An explainer video can tell the story of your app. It is a great way to introduce your app to new users, as well as re-engage existing users. The best part? Explainers can be used as a tool to add value to your app, which will help you retain customers.
An explainer video can tell the story of your product or service in such a way that people are immediately able to understand what it does and why they should use it. If you have an existing audience who is already familiar with your brand, then an explainer video could be used as a marketing tool for increased brand awareness (and therefore more sales).
Conclusion
If you’re thinking about creating an explainer video for your app, then I hope this article has helped to convince you of the benefits. The truth is that explainers can have a huge impact on your app’s success and there are many reasons why it would be a great idea for you to create one.
An explainer video can help users get started with your app, build trust with potential customers, increase conversion rates and tell your story in an engaging way that engages viewers while they watch it!
Also read: Is Background Music Necessary for YouTube Videos?
