Are you looking for tools to develop your eCommerce? Along with eCommerce, voice search is gaining popularity at a very high rate. People are using voice search technology to make purchases. This technology is going to revolutionize eCommerce sales.
Voice search is when one uses voice commands to give instructions or get answers digitally. The hassle of searching for answers is now reduced. Rather a much more convenient alternative of asking your questions to voice-assisted devices via voice search is trending.
Be it your laptops, tablets, phones, or the new trend of speakers like google home and amazon echo, all of them function using voice commands. In 2013, AI could recognize only 57% of the human words spoken accurately, today that rate is 97%,
As voice search technology continues to evolve, e-commerce web development teams must find ways to optimize their sites for voice search to capitalize on the potential for voice search to revolutionize e-commerce sales.
Today, 20% of all Google searches are done using voice search, and the number only keeps increasing. It uses the ASR system (Automatic speech recognition system), converts speech into text, and then delivers the results via Voice. Along with that, AI and ML are helping improve this system and deliver much higher accuracy.
This feature is used for multiple activities like setting commute times, setting reminders to buy things, getting information, searching for business information, and shopping, among others. Voice search helps people communicate quickly and get all the information they need without the hassle of typing and searching for it.
Out of countless uses and applications that voice search provides, one of the largest impacts it has is on voice eCommerce. Voice commerce is the new up-and-coming tool that has a huge potential to revolutionize eCommerce sales. A study in 2017 shows that 62% of the people who own voice-assisted speakers are likely to use them to buy something. As these users keep increasing, the trend is only going upward.
The most common purchases through eCommerce include food takeout, groceries, books, home care items, transportation, and reservations. The items have a common thing, less need for choice through visual differentiation. Clothing is rarely purchased through this feature as it needs personal visual validation.
The question arises of how one shops using voice searches and how eCommerce platforms benefit from using this feature. Voice search eCommerce is super time-saving as voice commands are three times faster than typing and are much faster.
It is personalized and tailored to their demands. Using voice search and a deeper understanding of the customer persona, these sites can now make better recommendations and, in turn, increase sales. Along with that, it gets much easier also to give repeat orders. In addition, it can cater to all age groups who cannot type effectively, and voice search helps them fulfill their needs by speaking.
AI and ML technologies are being used for developing voice search. The Voice features to analyze your habits and remind you of the general items you frequently purchase, making it a huge advantage for companies and marketers, leading to recurring, loyal customers. The best advantage of voice search is its usability. Whether you are cooking, driving, or doing any such activity, you can easily communicate with the device and begin shopping.
There are various tools to develop your eCommerce sites.
The best commerce tools development solutions are as follows:
1. Magento
It’s a free download, an open-source design that is very easy to scale. It is completely customizable and gives endless features that one can choose from. It also has a community and forums which helps first-time developers to develop their website. Also, Magento has a series of payment gateway integrations, making it the most suitable tool. Magento is the best solution for all eCommerce development.
2. Wix
This is a low-code website development tool. It has various templates from which people can choose. In addition, it has a drag-and-drop builder for easy application and building. One can also create mobile-friendly versions of the websites.
3. WooCommerce
One can use it to build and create eCommerce stores. It is an open-source plugin for WordPress, but you can use WooCommerce hosting and drag-and-drop functions to build and launch a site. It is also a free source, but add-on features are available to purchase.
The sites can be easily built using the best eCommerce development solutions. However, voice search-friendly sites are very necessary as it is the future of eCommerce. Therefore, ECommerce businesses need to understand this metric and tweak their sites accordingly.
People often use Voice search like they are talking to their friends. For example, 41% of the people using a voice-assisted speaker feel like they are talking to a friend and often use words like please, thank you, and sorry. However, when searching by typing, they do not use such language.
As the voice search takes place, the keywords used to enhance their SEO will be missing from the actual search that is taking place. This will pose a huge barrier. They may have excellent SEO, but their results will not appear during voice search due to the lack of keywords. Like this,
E-commerce owners must make various changes as voice search revolutionaries their business
1. Increase page speed
Due to voice search, an immediate response will have to be given to the customers. As a result, the search engines will automatically ignore the pages that will load slowly. Some tips for doing the same include reducing image sizes, choosing a faster web host, removing broken lines, caching your, and eliminating unnecessary plugins.
2. Local listing
Make sure your eCommerce site is listed on the online google business. This includes having a google my business account, which will include your eCommerce site in the online listing and will be recognized during voice searches.
3. A FAQ page
FAQ pages are usually in the language we communicate. Doing this will boost your page as the general keywords will be used but in a language that is the same as the spoken language
To Sum Up!
According to Statista, almost 2 billion dollars come from transactions made through google home or Amazon Echo in the USA, and it is just the beginning. Voice search has just started to penetrate the global market.
Voice search is expected to revolutionize the eCommerce industry, and with the list of top website development companies in India, businesses can leverage the technology to maximize their sales potential.
Also read: 101 on Developing an ECommerce Website
