Your company’s signage is one of its most effective advertising assets. It tells your visitors and customers who you are, where you are, and, in several cases, what you do. Because your company’s signage is one of the first things people notice when they arrive at your location, it’s always an excellent way to ensure your visual branding is on point. To that end, adding electric lighting to your signs can help them stand out.
Electrified neon was commonly used to create illuminated signage. For example, filling glass tubing with neon (or perhaps another noble gas) and passing a current could produce a warm, buzzing sign.
Except for where particular people want to have that vintage throwback effect, neon has mostly fallen out of favor these days. Modern illuminated signage is frequently made with LEDs or (Light Emitting Diodes), which come in various colors and are far more energy-efficient than neon. While an old neon sign may require 15,000 voltages to power, a comparable LED installation will only require 24 voltages!
So what are the benefits of installing a luminous sign for your company? Today, we’ll focus on five key benefits.
1. Visibility and Discoverability
Lighting makes you stand out; there’s no denying it. After dark, a glowing sign can act as a lighthouse, notifying customers of your presence and enticing them to come inside. Illuminated signage isn’t just for businesses that operate around the clock. Even if your business closes at 5 p.m., keep your signage up to remind customers that you’re still open. It conveys that your company is a solid, dependable presence that does not fade away when the sunsets.
Another benefit of all-night luminous signage is that it can aid in surveillance. A constantly glowing sign may deter would-be intruders from entering the property by making them wonder whether cameras are left on or if there is even someone out there on-site.
2. The Prestige Perception
To put it bluntly, a well-crafted illuminated sign may appear highly sophisticated. If you want to stand out as more high-end, elegant, or ambitious than your competitors, a few exquisite lighting fixtures on your signage can help boost your brand in the minds of your customers. LEDs are small and flexible, allowing them to be embedded into a wide variety of designs in several ways. This enables the generation of aesthetically appealing effects such as backlit keys, which can produce a stunning luminous illusion behind and around ambiguous lettering and brand logos.
There is nothing more unappealing than an illuminated sign with a flashing or ruptured bulb, but LEDs last about a long time – throughout most cases, an LED sign could be presumed to last for several more years.
3. Drawing a Distinction
It is wise to position your company as distinct from its competitors. Consumers would not see why they must choose you over another company if there is no strong indication that your company is unique in some way. Luckily, visual branding can be an excellent way to stand out from the crowd – and if your competitors don’t have illuminated signage, you have a fantastic opportunity to merely ‘outshine’ them. (And besides, if your competitors have lighted signs, which is all the more rationale for you to utilize them, your business will not appear less enticing in contrast.)
Like in your lobby area, each successful business necessitates a unique set of signage to enhance its environment. As a result, choosing a sign that will compliment your lobby area is essential. Quality backlit signs for your business lobby, for example, can help create a positive first impression of the company. And it all starts when a customer goes through your doors. Greet them with a visually appealing lobby.
4. Adaptability in Design
All sorts of signage must be designed with the actual installation in mind. For example, it’s not good to place a signboard in front of a green tree or position the symbol at an angle that most people can’t see.
Illumination can help you develop your configuration options by increasing visibility in otherwise problematic areas and circumstances. For example, a company that needs to display signage in a darkened room or below an overhang would be wise to use a lighted sign to ensure that their branding is visible.
5. Energy Conservation
Modern LED signage is highly energy-efficient and has all of the other benefits. LEDs, unlike many other bulbs, do not overheat when turned on – and because this is the primary way that most lightbulbs waste energy (by producing heat rather than light inefficiently), LEDs could do the task with a fraction of the energy usage.
This has the added benefit of being environmentally responsible, keeping your business’s embodied energy as low as possible, and being kind to your budget. LED lights are also suitable for recycling.
Takeaway
In general, lighted signage is a fantastic value for almost any business. With an elegant glowing sign, you can indeed shine during the day and night, optimize the visibility of your branding, and stand out from the crowd – all without spending a fortune or harming the environment.
Also read: Internal Branding: What is It and How Do It Right?
