When users visit an E-Commerce store, they first notice the aesthetic appeal and ease of navigation. Distorted images or delays in loading a product page may cost you the loss of potential customers.
Every tiny detail and element of your Shopify store design is critical to maintaining the visitors’ trust and converting them into customers. During Shopify development, using reviews and analyzing statistics to improve and optimize your web store design may go a long way in boosting conversions.
Even minute details of your Shopify store design are essential to maintain visitors and convert them into customers. Using reviews and statistics to improve and optimize the design of your Shopify store may help you boost conversions.
Interesting facts about the Shopify eCommerce platform
Shopify is one of the industry-leading eCommerce platforms that help sellers manage and expand their business by integrating various third-party applications. Although the Shopify interface is simple to use, the extensive functionalities might make it challenging to master the platform tech stack.
To get your store up and running quickly, it is recommended that you hire Shopify developers with significant expertise to build your online store.
Here are some exciting facts that you should know before you start designing your Shopify Store:
- For 80% of the customers shopping experience is equally important as purchasing products and services.
- Mobile devices contribute to 79% of the total Shopify traffic
- Currently, Shopify offers 8000+ applications, and it is available for use in 175 countries.
Common reasons for poor sales on your Shopify store
In many cases, businesses experience significant traffic coming to their Shopify Store, but the conversion rate is significantly low. The following can be the reasons contributing to reduced sales or low conversion rates:
- Not mobile-optimized
- Poor navigation
- Lack of trust due to the absence of customer evaluations and social proof.
- Product descriptions
- Poor-quality images
- Unattractive store design
6 best practices to improve your Shopify store design
Make searching for a product easy for your customer.
Your search bar should be clearly visible. Typically, eCommerce stores have a wide inventory. Having a search bar will motivate your customer to get closer to their purchase goal and make the entire journey easier.
During Shopify development, Remember that your product titles and descriptions should be keyword-rich if you integrate a search bar in your web store. With the search feature, your audience can easily locate relevant products.
Research reveals that 73% of customers prefer purchasing products or conducting business with online stores that personalize their entire shopping experience.
To attain perfect results, it is recommended that you experiment with different customizing techniques during Shopify development. Some of the most common personalizations include:
- Sharing product suggestions based on previous purchases and search history.
- Suggestions that make the existing items in the shopping cart more useful. For example, when a customer adds a dress to their shopping bag, you can suggest accessories such as belts, bags, or shoes that can be a good combination with that dress.
Introducing a personalized shopping experience can give you a competitive advantage and boost customer loyalty toward your brand.
Keep your website popup strategies smart.
As a store owner, you will need to ensure that your shoppers enjoy a delightful experience while shopping. Avoid bombarding visitors with instant or several popups.
This can be annoying and overwhelming and lead to increased bounce rates. Instead, implement a smart strategy.
When you hire Shopify developers to develop a webstore, follow these popup guidelines:
- Limit yourself to a single popup.
- Craft attractive and catchy phrases for your popup copy.
- The best time to place a popup is after 5 to 10 seconds of browsing. If you have any discounts or special promo codes, you can introduce a popup when the user hits the checkout button or adds items to their cart.
Make your store mobile-friendly
Mobile browsing has become more popular than ever. Today, online users access social media, websites, applications, online tools, and e-commerce stores through their smartphones.
Therefore, it is critical to consider mobile optimization during Shopify development.
Common mistakes to avoid during mobile optimization include
- Misaligned or symmetrically distorted buttons on mobile view.
- Not having the “add to cart” button above the fold on the product pages.
- Menu section covering half a page or more
- Distorted images with incorrect dimensions
- Tiny texts and illegible font size.
Include a video
To make your store interactive, you can introduce short and engaging videos. In fact, you might have the chance to boost your conversion rate by 80% by including videos in your eCommerce Store.
You can include a simple interactive video on the home page and product videos on certain product pages. Product videos can be simulation videos, feature explanation videos, or videos curated with customer reviews. Hire Shopify developers having experience in video editing and embedding.
Create a trustworthy environment
With increased incidents of fraud, online customers find it difficult to trust an eCommerce store without substantial proof of authenticity. Introduce trust elements within your website to make your visitors comfortable before making a purchase.
Here are some common trust elements to include in your during Shopify development:
- Client testimonials or product reviews.
- Product rating system.
- Social proof (including appreciation).
Hire the best Shopify developers to develop your ecommerce store
Apart from these mentioned tricks and best practices, There are several other ideas that you can implement to increase the conversion rate of your web store. Therefore it is recommended that you hire Shopify developers with relevant experience in your industry to develop your E-Commerce Store.
Also read: 8 Essential Things To Know for Starting E-Commerce Store