Did you know that web design can significantly impact your performance in search engines like Google? It can also impact your customer engagement and conversions. Get in touch with web design professionals who can help you make your website rank highly in search and boost conversion.
What are the Top Five Principles of Web Design?
If you want a sleek web design and an attractive-looking site that is functional and suited for your users’ needs, consider these top principles of web design that go beyond merely focusing on aesthetics:
1. A clear purpose
Poorly-designed websites do not cater to the needs of their users. A great website caters to users with a very clear purpose. Likewise, great web designers make sure that every site, page, and section of a website they work on has a clear and definitive purpose.
When you have a clear purpose for your website, everything will come into place from including the right elements to creating a website that is clean and simple but purposeful and built to cater to the needs of its users.
2. Fast Load Time
When your website takes too long to load, you are driving away your users. Your website will be useless when users will need to wait even seconds more than what they expect.
In our fast-paced culture that consists of little time and an abundance of choices, users won’t stick around when your website doesn’t instantly load. There are hundreds of tools available on the internet to use so you can keep a prime website loading time.
Here are some ways you can optimize page loading time:
- Optimizing image sizes
- Combining code into a central CSS or JavaScript file
- Minifying HTML, CSS, and JavaScript
- Track changes you make using Google PageSpeed Checker to make sure that you track and maintain optimum load speed
3. Typography
The overall success of your website is affected by typography. With the right typography, you are well ahead of your competition. Choose contemporary-looking fonts instead of fonts with decorative finishes. The easiest fonts to read online are Aerial, Helvetica, and Verdana.
Other considerations for typography for web design are:
- Ideal font size is 16px
- Stick to a maximum of three-point sizes for a streamlined design
- Use no more than three typefaces across headings, body, and elements like buttons
A clean and streamlined typography would have a few font families and colors and a consistent style. This keeps the user’s focus directed to the video content for which the fonts were used.
4. Communication
Clear and consistent communication is a basic principle of web design that is as important as typography. You want to make sure that you are able to take the information to your users quickly, especially those that they need and are looking for.
Here are things you can do to incorporate the principle of communication in your web design:
- Make your message straightforward and easy-to-digest
- Organize information (menus and graphical elements) hierarchically
- Make good use of bullet points and subheadings
- Use as few words and elements as possible
- Don’t be trapped with the idea that you need to add more information (a handful of words is enough!)
The secret to communicating to your users with your web design is to get across what your users need.
5. Mobile-Friendly
A responsive web design increases your website’s potential to attract more users. You can reach more audiences when your website is available across multiple devices and multiple screen sizes. In this age of digital marketing, it is a must to make your website available for mobile users.
What are the Four Stages of Web Design?
The main purpose of web design and development is online marketing. Secondary to this purpose is graphical design. The four stages that should be prioritized in website design and development are
- Architecture and layout
- Content, SEO, and navigation
- Graphics, colors, and CSS (Cascading Style Sheets)
- Launching, analyzing, and revising
What is the Best Software For Web Design?
The most popular website builder for 2021, according to The Best 10 Website Builders is Wix. More than 200 million people have chosen to use Wix to build their websites. It has a drag-and-drop builder, advanced design features, and sophisticated business tools that can be used for free.
Also read: 10 Best Websites on Dark Web Worth Visiting
