There are different types of platforms: website design Dubai, eCommerce web design Dubai, microsite, landing page, sale page, blog, etc. However, the user does not know how they are all different.
In this article, we will explain the differences between a website design, a microsite, and a landing page.
What is Web design Dubai?
A web design Dubai aims to inform about the person or company behind it: what services it offers, testimonials from other clients, how it works and how to contact it. Apart from the importance of the visual aspect, in a web design Dubai, the most important factor is the positioning factor. It has to be optimized for search engines, for it will be necessary to do a previous analysis of keywords.
What is a Microsite?
A microsite is a promotional web design Dubai page created for a specific purpose, for example, to promote a product, service or event. A striking web design must be created, which transmits the values of the product or service.
They are usually web design pages with limited duration since they are usually linked to a specific promotion. The choice of a good domain is key for the viewer to remember where such action is promoted.
What is a landing page?
A landing page or landing page is exclusively intended for the user to leave their data in the contact form, to subsequently make an email marketing campaign. The difference between a landing page and a web design consists of the conversion since the user does not disperse, receives the information he needs and if he is interested, he will leave his data.
Landing pages are not created to be positioned in Google, but to attract the fastest number of leads in the fastest way. The strategies to attract potential customers to a landing page can be: Sponsored or pay per clicks (PPC) advertisements such as Google Adwords or Facebook Ads. Through the use of social networks, for example, Facebook and Twitter.
Using a QR code, such as the use of QR in a flyer. Once we have an optimal and optimized database, it will be time to create what is known as a marketing campaign, which consists of programming a series of informative and sales emails to inform and convert. In this sense, we will have to refine which emails open more and which have a greater conversion.