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7 Essential Tips And Tricks For Getting Better Results With Email Marketing

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Email Marketing

Email is a significant online tool for communication. It is not just used for casual communication approaches, but also used for business communication approaches. Business to Business (B2B) and Business to Consumer (B2C) communications are commonly performed through emails these days. As a matter of fact, email is becoming a more reluctant communication approach than sending letters to someone. Email saves time and allows a lot of interactive options to the email composers.

In this era of digitalization, there is a clear sign of the growing popularity of emails. Email is often used for business promotion and marketing purposes. It is simple as well as an effective way of keeping in touch with clients or customers. When it comes to SEO, we cannot deny the importance of email marketing service.

We all know the benefits of email marketing. To enjoy the benefits to the fullest, one should try a few tricks to make the emails more appealing, interesting and interactive for the receivers. The art of email marketing should be mastered with precision. For this, people need to have good knowledge and conviction. Using email marketing as a marketing tool in the right way fetches various business benefits.

Here are those things at a glance for you:

1. Make email contents shorter, but Interesting

Saying something in a precise manner is one of the common practices in the marketing world. No one has time to talk to you for hours. So, you need to learn the art of telling things in short, but in an interesting way. This same old rule of marketing is also applicable to email marketing. Never write long advertising emails – write short emails, featuring meticulous contents.

The content should be written with precision so that it can grab the attention of the readers. If your emails draw the attention of the readers, consider your job is done. The content must be precise. There is no need to have a long introduction. In fact, the introduction does not make sense at all. Talk about a business directly, and the tone should not be desperate for selling.

The content should appear to be professional and lucid. It should not give a feel that the sender has not put enough time and passion behind the content. For determined solutions for email marketing, you can easily find professional service providers. Email marketing should be done by those, who have knowledge, conviction, and expertise in this field.

2. Add Graphic Contents

Instead of plain and simple write-ups, graphical contents draw more attention of the readers. This is why advertising emails are changing their shapes in a quick succession of time. Add your business logo, explain the products or services through graphical icons. One thing has to be noted that graphic icons should not be large otherwise they will take time to load at the email receiver’s computer. The same graphical contents that get you followers for Instagram can also help in email marketing.

It has been found that during busy working hours, people do not spend more than a few minutes for reading emails. They simply tend to ignore the advertising emails, unless the content seems to be really interesting as well as unique. Using graphic content is beneficial for this reason. Graphic contents get the attention of people easily.

It draws attention, and at the same time, it creates excellent exposure for a business. Conveying things to people with graphics contents is easy. Instead of writing long and tiring texts, simply using infographics is helpful in this regard.

3. Focus on Email Frequency

Email marketing is an effective way of business marketing online, but it does not mean that you have to send emails daily. In fact, daily emails are quite annoying, and many receivers would block you for that reason. Your email should look natural and send them naturally.

Sending once or twice in a month is the best thing to do. Nevertheless, do not send the same old emails again and again. Each time email contents should be new and interesting.

4. Add Call to Action

When it comes to business marketing, a call to action statement plays a major role. At the end of your email, these phrases should come, according to your email content: ‘visit our page,’ ‘check out the prices,’ ‘know the benefits,’ ‘get in touch with us,’ etc. This ‘ call to actions’ should not sound rude.

They must be encouraging for the clients, like demanding their participation in something. Call to actions helps to achieve a higher conversion rate. It helps a business to grow seamlessly. Higher conversion rate means higher profitability is guaranteed.

5. Add Interesting and Catchy Subject

Email subject should be highly interesting and catchy. It must have magnetizing power to attract others. If the subject is interesting, the receiver will care to open your email. Otherwise, he or she will simply send your email in the trash. So, be careful with the subject of the email – make it relevant and catchy. In many cases, to make the subject catchy, people use something that is not related to the content of the email.

This type of marketing method should be condemned as unethical marketing. People must use relevant contents. Otherwise, it can create negative impressions in the minds of the receivers. Many receivers would put your emails on the spam list, and that can potentially lead to cutting off communication with potential or loyal clients as well as customers.

6. Professional Email Address

You need to use the professional email address for email marketing. Now, the question is what professional email address can exactly be? You need to have a private email account on private servers. This looks more professional. In the email address, the company name should be promoted.

All representative of a company will have email addresses under a single domain. This looks professional and trustworthy to people. Moreover, clients find such companies to be more serious-minded than others.

7. Seasonal Offers or Festive Discounts or Event Promotion

Emails should not be used for sales speech all the time. It should tell useful things to the receivers. Your company may have come up with seasonal discounts on products, and you should notice that through emails. This will enhance sales. To know more about using the email marketing strategies in the right way you can keep checking our blogs.

Siddharth Kashyap loves crafting content and sharing information about technology and business. Since the world mainly revolves around, business growth, and technological advancements, you can always find her delved into the digital world.

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Microsoft Co-founder Bill Gates Buys ‘Aqua’ Superyacht For Rs. 4,600 Crore That Runs On Liquid Hydrogen

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Bill Gates' Superyacht Aqua

Well, now that sounds like Bill Gates, Right? Do you know Microsoft’s co-founder, Bill Gates has recently purchased a super luxury yacht for whopping Rs 4,600 crores that run on liquid hydrogen? This is something which we can call as a super luxury thing and proving him correctly as the world’s third-richest man. Another interesting that about gates is that he is a regular super yacht holidaymaker but has not previously owned any luxury yacht and he used to rent these during his summer trips.

He revealed his plans of buying the superyacht at the Monaco Yacht Show last year in December and arguably this is one of the first of its kind superyacht powered by liquid hydrogen.

If it sounds interesting to you, then scroll down to know more.

Who has designed this ‘Aqua’?

Bill Gates Aqua ship

via: Video Grab

Bill Gates is the first person to buy such a luxurious thin. No one has purchased something like this before by anyone. The super luxury yacht has been designed by the Dutch design firm, Sinot that costs worth $644 million i.e. Rs. 4,600 crores only.

What are its specialties?

Bill Gates' Superyacht Aqua

© Sinot

According to the report of Daily mail, this superyacht is a 376-foot-long liner that can accommodate 14 guests and 31 crew members. It has five decks, an infinity pool, helipad, spa, yoga studio, beauty room, massage parlor, and a gym. Now, what you can ask for more? Do you know what’s the most interesting feature? It’s the use of alternative fuels which makes this ship carbon-emission free.

Have a look at what designer Sander Sinot has said, “With every project, I challenge my team and myself to surpass ourselves. For the development of AQUA we took inspiration from the lifestyle of a discerning, forward-looking owner, the fluid versatility of water and cutting-edge technology to combine this in a 376-foot) superyacht with a fully operational liquid hydrogen and fuel cell system that features groundbreaking in technology, as well as design and aesthetics.”

Also read: Dubai’s “The Floating Seahorses” Villas are All You Need To Know About

It operates wholly on liquid hydrogen and no electricity

Bill Gates Buys 'Aqua' Superyacht

© Sinot

The best part about this yacht is that it does not use electricity as it runs on liquid hydrogen. No electricity is used to power the motors and propellers of the yacht. The ship also has the potential to cover the distance between London and New York without any need to refuel. Amazing it is. It is also expected to make its debut in 2024 and have diesel back-up.

What do you think about this cutting-edge technology?

Also read: 7 of The Most Awesome Man-made Islands Around The World

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5 Of The Biggest Upcoming Innovations In The Telecom Industry That Will Transform The Way We Communicate

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Upcoming Innovations in the Telecom Industry

We have already ended 2019 at a good note, now we have entered into another year, 2020 and there are lots of hopes regarding the technological upcoming innovation in the telecom industry. In 2020, we are hoping to see the continuation of the groundwork that was laid back in the previous years. Want to know about those technological capabilities which are ready to be launched this year?

Here we take you through 5 of the most relevant trends for 2020.

1. 5G for fast internet on our mobile phones

Wow! That’s something nice. The Internet has really taken our life and with the time our expectations have also risen. So, here comes 5G. In 2020, most of the operators will offer 5G networks along with some advancement like greater bandwidth, higher user density, low latency, and reliability. Though the technology already exists it is not widely accessible as a service in the market for the users. So, we are really looking forward to this.

Also read: 4 Tips From Instagram Influencers To Increase Followers

2. A superfast Wi-Fi 6 for better connectivity and faster data transmission

Another technological trend, superfast Wi-Fi 6 will also come that will help us with better connectivity. With their introduction, existing problems like low network performance will become better. The combination of two technologies i.e. 5G and Wi-Fi 6 will be a perfect combination for improving end-to-end connectivity in our home and offices.

3. Artificial Intelligence (AI) and Big Data for improved customer services

Artificial Intelligence (AI)

via: Flickr

Now, this is yet another technological trend that we are hoping for. The telecommunications sector sees AI as a facilitator of spectacular improvements in communications technologies and services. To optimize their operations, operators will be implementing AI to offer better and improved customer services, create smarter network implementations and incubate new companies that can develop more advanced services.

We all know AI makes use of chatbots and virtual assistants to improve customer services and satisfaction. In fact, they also help in detecting fraudulent activity. Not only this, but it is also helping in analyzing large amounts of data collected from multiple sources.

Also read: Facebook Is Building Its Own Operating System from Scratch To End up Its Reliance on Android

4. Rich Communication Services will help us all to get more out of texts

Rich Communication Services (RCS) will help us all to get more beyond texts. They will replace the old way of sending and receiving text messages. Well, this service will allow the users to share the images, emojis and much more and that is through an inbuilt messaging app. No, No, you don’t need to sign up or take some kind of subscription to use this service.

5. More focus will be on Digital privacy, cybersecurity, and resilience

cyber security, and resilience

via: Pexels

Now, telecom operators will be focusing more on digital privacy, cybersecurity, and resilience to safeguard themselves against cybercriminals and other unscrupulous individuals. In 2020, cybersecurity will be helping companies and individuals to be less exposed to risks that could cause great harm later. Now, the companies will be focusing more on offering protection which will come integrated into the new services offered by providers.

So these were some of the technological trends that we are going to come across in 2020. Aren’t you excited?

Also read: 6 of The Coolest Tech Gifts Ideas To Present Your Gadget-Obsessed Friend

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5 Useful Gmail Tricks That Will Help You Become A Gmail Power User

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Undoubtedly, Gmail has revolutionized the way we work professionally. You can’t even imagine, Gmail is giving us so much and that’s free of cost which was the case before. Gmail is one of the best web apps that has come a long way and has improved a lot and it’s still in progress. There are plenty of browser add-ons and extensions that can enhance Gmail specifically far beyond its original parameters. Not everyone knows everything about Gmail, yes; I am talking about some of its hidden Gmail tips and tricks that can help you become a Pro Gmail user.

Let’s get started to master your understanding of besides sending and receiving messages through Gmail.

1. Gmail’s smart compose feature will help you to respond more quickly

Gmail's smart compose

Gmail’s smart compose feature is one of the best features that help you predict what you are going to type next and completes your sentence or entire phrase just by pressing the tab key on your computer or by tapping the space at the end of the predicted phrase on a smartphone. To turn this feature on,

You need to go to → Settings → General, and then toggle the “Smart Compose” button on.

2. Schedule an email to send later

This feature of Gmail lets you schedule your emails at a later date. By using this feature, you can decide when exactly an email gets sent. You can set up this feature by clicking the little upward arrow next to ”Send” and selecting a time and date; you can stay on the top of deadlines while living your life to the fullest. When you are finished with your email, click the down arrow at the bottom left of your new email next to the ”Send” button.

Then, you will be prompted with “Schedule Send.” Use this feature without having to put a full stop to your normal life to send automatic emails on the date and time decided by you.

3. Find emails by date

Find emails by date in Gmail

This is one of the best features of Gmail about which many of us don’t know. If you exchange a lot of emails with a certain recipient or about a certain topic and you need to find an old email without having to search through hundreds of search results. Add something like “before:1/2/2020” or “after 8/16/2019” to your search. This will help you narrow down your search and speed up your search results.

4. Nudges

Gmail Nudges

If you are a procrastinator, then you are going to love this feature, especially if you forget to reply or followup up on your e-mails on time. This feature will drop old emails back in your inbox and you can reply or follow up accordingly when you want.

To set up this feature in your Gmail, you need to scroll down on the General tab in settings to enable it.

5. Un-send an email

Gmail Undo email

There is a feature using which you can un send your original email in the case if you have written something wrong by mistake. This feature will help you to recall a sent message for up to 30 seconds after you have sent it. To set up this feature,

You need to go to the settings icon on the top right-hand corner of your Gmail homepage, choose Settings → General, then toggle on “undo send.”

So, these were some of the best Gmail tips and tricks that will change the way you email.

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