How to Become an Instagram Influencer



Instagram currently has more than 700 million active monthly users out of which most of the users are millennial with higher spending and purchase power. The platform is a hotbed for brand promotion activities. In fact, most of the renowned brands have an Instagram account and they regularly promote their brands. That means you have a fair chance of earning a livelihood by becoming an Instagram influencer.

If you are someone who is keen on making money online by being an Instagram influencer, then here are a few surefire ways to achieve that feat. Note that users consider influencer as the sixth most influencing factor in their purchase decision.

Spot your niche:

The first thing that you need to do is to find your niche. If you are a traveler, then you might start posting about traveling related posts. Never choose the wrong niche because it can lead you in the wrong direction.

Just because someone is enjoying a massive fan following by posting posts related to fashion and style trends, you should not follow it blindly. Remember, you need to be authentic and show real skills and knowledge in a certain field to win trust.

Get a business account:

If you are serious about the whole idea of making money on Instagram, then you must consider opening a business account. The benefit of the business account is that it gives you access to the insights and analytics.

Apparently, by looking at the insights, you can learn a great deal about your follower’s demographics and behaviors, which will help you in crafting your messages and posts appropriately.

Write a stunning bio:

The first thing that the followers see on your profile is your bio. Make sure that you write a bio that describes your interests and ideology. Keep it simple, attractive and noteworthy. The idea that the first impression is the last impression might have become clichéd but here it makes absolute sense.

Create a brand theme:

Remember that Instagram is an image-sharing site that means you need to be visually appealing. Apparently, you need to perfect your aesthetics. Never make your images or posts look abstract. In fact, you should create coherence between all the posts and feeds. The color schemes, the themes, and layouts must be consistent because the human mind is incapable of remembering fragmented ideas.

That means your post design must reflect a personality so that your followers can recognize you every time they come across your posts easily.

Engage your audience:

It is important that you engage your audience with better posts. Make sure that you use the right kind of hashtags to reach your audience. However, keep in mind that too much use of hashtags would mean more competition.

So, choose wisely. In addition, make certain that you post frequently to engage your audience.

Connect to other influencers:

What you know might take you far but who you know might take you a bit farther because the more your network grows, the more opportunities you can discover.

So, ensure that you spend a little time researching the right hashtags and speaking with other influencers. In fact, you might end up creating a lifetime relationship. Ultimately, relationships can make you successful.

Approach brands in your niche:

If you have an audience base with a better engagement rate, then you can start pitching to brands in your niche even with less than 5000 followers. All you need to do is to find the right brand and present your case intelligently.

By following the above-stated tips and tricks, you can be an Instagram influencer. Finally, act quickly and start it today.