As we’re ushering in the digital age, basking in the glory of information at our fingertips, one might think that the era of print media and marketing is over. However, even as marketing strategies have evolved across business industries. There remains to be one invariable common factor between the marketing techniques of today and that of around 10 years back; print.
Most companies who may have started off their marketing efforts back in the day with print media. Advertising channels such as brochures and flyers are not entirely ready to forego the technique just yet. Even when they do have successful online strategies, they’ve not yet completely discarded their print marketing efforts.
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Why did you ask?
Print marketing, even though is a printing Red Deer approach is a proven successful means of marketing a brand or product to consumers. Plain and simple. But how far it is effective in driving sales for a company depends on how they utilize the technique. Harry Fraser of printing Red Deer says that an effective and intelligent marketing strategy is one that involves both digital and print marketing elements.
So what are some ways you can make your print marketing techniques more effective? Here are 5 ways:
Study your target audience well
Although a basic and amateur step in any marketing plan, it is also often overlooked by marketing teams in many companies. A basic study is conducted usually and marketing plans are devised. Many a time this would only make for a basic understanding of the audience, which might have been effective in the past, but not anymore.
The need of the hour is to go in-depth and understand every small detail of your target audience including their problems, needs, preferences, behavioral patterns, location and so on. Then you can craft effective social media campaigns for different customer groups depending on the data and customer demographics that you have gathered.
Millennials are all about feeling valued and respected. Hence, the more personal you get with your marketing efforts, the higher the chance for a loyal and impulsive customer base. You might be wondering how you can get personal with your print marketing.
The answer is; just like how you would with digital marketing or email marketing. Send brochures and catalogs with their name printed on them. Curate specific brochures for specific demographics of customers so that they are better suited to each category. You can try most techniques you use with digital marketing with print as well.
Integrate digital and print channels
Studies have shown companies in different industries to experience a 7.9% increase in the engagement levels when they reduced the gap between digital and print marketing. There are many ways in which you can integrate print and digital. Such as sending across personalized postcards addressed to specific customers with a special offer for them to shop on your website online. Sending across catalogs for products that the customer has abandoned in their shopping cart, sending a personal print invitation to join your social media content online and so on.
Follow these ways to gradually increase the power and effectiveness of your print marketing efforts. In a short period of time, you will be able to see definitive results in your customer engagement levels, your follower base online and in turn your sales and revenue.