YouTube is a popular social platform for business promotion, lifehacks, gaming, hobby sharing, entertainment, podcasts, etc. Making a YouTube video takes a lot of hard work, including topic selection, recording, editing, music, and optimization. A few content creators intentionally skip background music, thinking that it won’t have an adverse impact on views. But the truth is that most of them fail to attract audiences after uploading content.
So, here comes a question, why is background sound so important? The answer is covered in this article.
Table of Contents
Affects the mood
Music has a direct connection to our mood. Therefore, choosing suitable music is the key to inducing various emotions. Cheerful tunes make viewers happy within no time; so you can add them to travel blogs, haul videos, makeup tutorials, etc. If your target is raising awareness, go for inspirational or educational tracks because they boost consciousness. Switch to comical ones for prank videos, meme reactions, and other funny clips to make your audience laugh.
Makes videos engaging
No matter what content you’re making, it must contain an engagement layer to keep the viewers focused. Background music can do this job. Soothing melodies have the potential to calm people’s minds and capture attention. Consequently, they are more likely to watch the full video. It increases views and improves search engine ranking. On the other hand, voice-only clips seem bland and boring. Hence, people tend to skip them.
Sets the right tone
Good content is incomplete without good sound effects. They deliver ideas about every genre while creating an energetic flow. The right notes help convey messages to the listeners in a better way. The background music also intensifies the dialogues, which we can not expect from a speech-only scene. For example, funny tunes during a comedy clip make it more enjoyable to the audience.
Fills audio gaps
Many videos contain time-lapse sequences to present specific procedures, instructions, slides, or actions. They are usually silent or full of unrelated noises. As these gaps seem stale and awkward, people lose interest instantly. Most audiences click off videos unless the creators use appropriate music. It can cover up technical imperfections and unpleasant street/household noises too.
Offers a sense of anticipation
Music can build perspective even though the main video hasn’t started yet. A viewer can predict what type of scenes are coming next. Sometimes, drama and movie producers use this trick to give us contrary thoughts. This way, nobody can predict the plot twists before ending. Moreover, background music can build themes for characters so that people can differentiate between good and bad guys.
Represent the video-maker
A nice intro and outro have the potential to represent someone’s work, passions, and services. Almost all famous YouTubers have distinctive intros, which eventually become a part of their identity. The followers can recognize them immediately. Similarly, tons of brands use unique tracks that suit their business well. For example, wedding organizers usually use romantic melodies, and candy companies use fun and upbeat soundtracks.
Now that you’re aware of the significance, always try to add background music to your videos. Make sure to pick licensed sounds to avoid getting copyright strikes. Reliable sites like melodyloops.com offer customizable, legal options that fit any project. Your content will be more effective when they cover such good sounds.