Functionalities provided by any CRM software can be critical for your business. CRM software has certain basic features, such as contact, account, task, and pipeline management. In addition to this, there are a few advanced functionalities that larger enterprises need to look for before purchasing any software for their organization. So, in this article, we have compiled a few of the important features that are a must in any CRM software.
So, let’s understand some of the important CRM features.
A Few Important Features of CRM Software
1. Analytics
Every efficient CRM software comes with analytics features that help in efficiently collecting, combining, as well as analyzing data for you to get crucial insights and make data-driven decisions. Before purchasing CRM software, you must check if the software is well-equipped to handle your complex business procedures or not.
2. Customization
Though most CRM supports customization, however, not all of them are equally capable to manage different types of business requirements of your organization. Hence, to automate your organization’s unique processes/operations, your CRM must be adaptable and customizable enough.
3. Scalability
While planning to buy CRM software solution, the most important thing to check for is its scalability. Your CRM features should be scalable as your company grows so you won’t have to switch to another software and start over. Most users buy advanced functionalities, increase security, etc. with third-party apps to increase scalability.
4. Contact Management
Businesses can efficiently gather and organize their client data with the use of CRM’s contact management feature. It monitors the entire sales pipeline and keeps track of every lead. The software maintains client profiles, connections, as well as the history of communication with them.
5. Mobile Support
Another essential feature of any CRM software is its mobile support. When a team member is away, mobile apps make it easier to stay connected and informed. CRM solutions often support iOS and Android phones and tablets. This enables you to access data at any time, from any location using mobile apps.
6. Account Management
One of the primary aspects of any CRM software is its ability to manage all key accounts. This enables you to record, organize, as well as manage information regarding every single key account (client/business) in one place.
7. Quote and Order Management
As the management of quotes and orders is crucial for every business, CRM software often includes features to generate quotes, process orders, increase sales visibility, and boost client relationships.
8. Customer Segmentation
Client segmentation is the first step in any marketing. As a result, the CRM system compiles and evaluates client data from a variety of sources. It further divides clients into other categories depending on characteristics they share, such as age, area, buying habits, gender, and others.
9. Sales Process Automation
Sales process automation is yet another significant CRM functionality. It enables you to standardize corporate procedures and helps in automating and streamlining a variety of sales capabilities. Businesses can customize their CRM capabilities to meet their needs. It helps in minimizing manual errors, shortening sales cycle, and increasing the lead-to-client conversion rate.
10. Campaign Management
Campaign management, it goes without saying, is crucial to any business. In order to reach potential customers with products and services, businesses need to run marketing campaigns. By automating the marketing process, CRM software optimizes the processes of lead collection and nurturing. It helps examine campaign data and predict upcoming marketing plans.
11. Task Management
It’s crucial to assign and perform jobs on time and within your allocated budget. Hence, CRM has enabled companies to automate their task management procedures. It assists in creating and distributing assignments among your staff according to their skill set, location, availability, etc.
12. Report and Dashboard
As we all know that data is valuable for every company. Therefore, CRM solution makes the work easier for you by collecting and examining crucial customer data. It helps the management to make more informed business decisions.
Final Take
You are more likely to invest in CRM software that will be an ideal match for your staff. By considering the core and advanced functionalities, you can come to a better purchase decision.
Also read: Best Practices for Securing Your Personal Data Assets
