Search Engine Optimization or shortly called SEO has become an important topic in marketing and the digital world. Only by knowing the ins and outs of SEO can digital marketers thrive on the internet. That is why many are showing interest in the subject. If you want to learn about SEO then here are some of the important things you have to understand first. If you learn about these basic first, then your journey in SEO will be smooth. Here is details guide about search engine optimization for beginners. Know how SEO works and some of the key terms and phrases used as part of its terminology.
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Know about the SEO basics
Here are some of the terms you have to get acquainted with to understand the aspects of SEO. Have a look at the list of seven steps.
- The term crawl is used when you create accessibility for your website. Then only the search engine can read your website.
- The content of the website has to be of good quality. It has to answer the query of the people who ask questions in the search engines.
- You have to use keywords in the content to attract searchers and engines.
- The website has to offer a good user experience by loading well and appealing UX.
- The content, links, citations and amplifications in the link has to be perfect.
- The title, URL and subscription have to draw good CTR in the search rankings.
- The snippets and schema have to be created so the website will do well in the SERPs.
Lesson 1 – What is SEO and why it is important?
The full form of SEO is Search Engine Optimization. It has become beneficial in increasing the quality and quantity of the website. The term website traffic is used to denote this. So the brands try to increase their website traffic to get ranked in search engine results.
But SEO is more concerned with people than simply rankings. It is the study of how people search in search engines. It is the understanding of how people use questions on the web, what words they use, their turn of phrases and more. So when a person knows about these matters then they will be able to use SEO to offer solutions. So SEO works in both ways. You have to understand how search engines work and how people work.
Lesson 2 – How Search engines work?
The search engines work with the help of three primary functions. Have a look at them
1. Crawling
The search engines search through the web for the content. It looks over its code/content for the URLs they get. This process is called crawling.
2. Indexing
The search engines store and line up the contents it finds. This process is called indexing. It will display such contents when required in the results.
3. Ranking
The search engine will offer the parts from the content that will give the answer to the searcher’s query. The list shown will be ordered from most relevant to less relevant.
If you want to become an SEO expert, then you must know how all of these work. Then only you can create contents that can stay relevant and will get good rankings. The website will get more views only when it gets ranked.
Lesson 3 – Keyword Research
After turning up the search results it is important to use keywords in the content that will target the customers. So that is why the keyword searches are important in the contents. You have to understand your target market then only you can collect the beneficial keywords. You have to know what are people searching for? How many are searching for it and in what way they want the information?
For instance, if you want to create a website about clothing then you have to ask questions like – What kinds of clothes people want? Who is searching for the clothes? Are there any new trends people want? What words do they use when searching? Are people using phones more for searches? Who can become the potential customers? and more.
That is why discovering the keywords is very important and based on these you can create unique contents to attract potential customers.
Lesson 4 – On-Page optimization
This is the process of creating web pages that answer the question of the users. On-page SEO is a multifaceted field. After researching the keywords, you have to create the webpage for your business. This involves grouping the keywords into different categories and working on them.
You have to create contents based on the keywords and also make it more appealing by using videos and images. Then the readers will be interested to read it. The contents have to serve a purpose and have to be beneficial for the readers.
Lesson 5 – Technical SEO
Technical SEO is more complex. The webpage has to be of good quality which is why the site workers have to work on its load times and other matters. Google considers the resources like JavaScript on Second pass. So the Google will find the pages without the JavaScript first and then find the others. This means that the SEO-critical elements that use JavaScript may not get indexed. These are the technical aspects of the page that person working on the site has to focus on.
The website has to first be set up by the following process.
1. Purchasing Domain name
The Domain names have to be purchased from the domain name registrars such as GoDaddy or HostGator. These are just the organisations that help you to make the reservation for the domain name.
2. Linking Domain names to IP address
The internet may not understand the names such as “moz.com”. So the internet uses a series of numbers such as Internet protocol. Also, you need to use the DNS to link the names the humans can read with the machine-readable numbers.
Conclusion
Search Engine Optimization is a vast field. It is an important subject of digital marketers. You can use these basic lessons about SEO to learn more things about it.
Also read: 7 Advanced SEO Techniques That’ll Boost Your Search Traffic
