Nowadays, you will find many of the supermarkets and grocery stores around you. But have you ever wondered that what all tricks do they use in their superstores to lure their customers which make us buy more and giving them a greater profit? They make use of clever tricks which we can’t imagine such as the positioning of items on the shelf according to the buyer’s behaviour, not putting a wall clock in a store so that you buy more without looking at the time, manipulation of expiry date on the items to sell them off and many more.
Have a look at some of the tricks used by the supermarkets mentioned below.
1. Grocery store owners put their tricks best to persuade us to shop more
Most of the companies or local grocery stores nowadays make use of marketing tricks to increase their sales and to grow profit. Things which they do prompt us to buy more like they keep most of the things on the shelf closer so that we do not have any difficulty to pick up them and we buy easily.
Moreover, some companies also put their dairy section at a place where you have to walk long to get them knowing that it’s a necessity.
2. Their brilliant way of items positioning in the store
Everything in a store you find is kept at an appropriate place. Like, you must have seen that whenever you go for shopping at high-end malls, they keep some goodies in mini packs to attract buyers to purchase them instantly and seriously most of us fall in this trap.
And other thing they follow is the brilliant positioning of items kept in the store like beautiful colours, cereals at a lower position to attract kids and expensive items are kept at an adult’s eye level to impulse them.
3. Don’t ever believe on the expiration date listed on the items
The first thing that you pay attention to is the expiration date of the item that you are planning to buy. But be aware most of the stores are fooling us by changing the dates just to sell off the item which is ethically wrong.
4. Most of the supermarkets don’t use clocks
Have you ever wondered why do these supermarkets don’t make use of wall clocks at their stores? This is because they want their customers to spend more time in the store which will ultimately lead you to purchase more even when you don’t want to.
5. Makes use of water so that veggies look new and fresh
Most of the supermarkets use this trick to assure us that the veggies and fruits that they are selling are not old. They spray water on the veggies so that they look fresh for a long time which is actually not correct as it makes veggies and fruits spoil faster.