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The 4 Best Shipping Practices for E-commerce Site Owners




Best Shipping Practices for E-commerce Site Owners

With thousands of retailers on the Internet today, having an excellent e-commerce website is no longer enough to carve a niche in the online selling industry. It won’t even guarantee that you will make enough sales to recoup your initial investment. Because of this, as an online merchant, you need to find ways to make your business stand out in a sea of competition or, at the very least, capable of meeting the current needs of your customers. This is something that you have to work on when you start selling online internationally and even locally. One of the strategies you can implement to achieve these goals is to have exceptional, efficient shipping services. When your customers get their orders in good condition within the specified timeframe, they will have no reason to complain and be dissatisfied with your online shop. Your chances of having them buy something from your site will be higher as well.

Additionally, offering shipping deals and perks that will allow your customers to save money is always a smart, strategic move. It is a great way to encourage return business and attract new, potential buyers.

Effective E-commerce Shipping Practices and Strategies

Below are four shipping practices and tactics you can implement that will boost sales and help your site stand out:

1. Find the right shipping partner

Your ability to offer low shipping rates and other perks will depend greatly on your service provider. Shop around for the best shipping option based on the size and weight of your products. Factor in your budget as well when looking at your choices.

Additionally, consider the following when choosing your final shipping carrier:

  • Average shipping and delivery times for both local and international shipments
  • Available shipping methods
  • The proportion of domestic and international shipments
  • The average shipments you will be making each month

Lastly, do not hesitate to speak with the staff of your shortlisted shipping carriers. Inform them of your budget, the typical type, size, weight, and prices of products you will be shipping, and other details they have to be aware of.

The best shipping companies will listen to you and find ways to accommodate your needs so that you can satisfy your customers.

2. Offer free shipping

Offer free shipping

via: WPRuby

Providing free shipping is a strategy that can boost your sales. It can also be an excellent marketing tool as well. Although offering free shipping means you will have to shoulder the expenses for this service, it doesn’t automatically mean you will lose money on this. There are several ways to provide this perk without substantial financial loss on your part.

One of these options is to offer it with a minimum order. Establish a minimum order value that will allow customers to qualify for this freebie. Even if you will shoulder the shipping cost, the average value of your orders will go up and, thus, make up for the losses. But before you implement this strategy, review the margins on your products and map the places or countries where you will be shipping. To avoid huge losses, you may have to adjust the minimum value for international shipments or offer this service on specific products only.

Other options include providing free shipping as a promotional offer for certain times of the year or as a reward for the repeat, loyal customers.

3. Highlight the strong points of your shipping service

In case you can’t offer free shipping, for now, entice your customers by showcasing the best points of your service. These can include different shipping methods or options, fulfillment, and return policies. Offering flexible, varied shipping strategies based on the order value, category of purchase, frequency, and the season is also an effective way of reducing shopping cart abandonment.

Other shipping strategies that you can highlight on your e-commerce site include flat rate and table rate shipping. Same-day shipping and delivery is an excellent point to showcase as well.

4. Don’t ignore the packaging

The packaging is also a crucial aspect of shipping that is often neglected. If you want to increase your chances of getting more repeat customers, include this in your shipping strategy. Think about how you want your buyers to feel and react when they open the shipping envelope or bag. Without a doubt, you want them to be excited and happy. If you want to give them a great experience, you need to create the right design for your packaging. Your packaging can be a valuable marketing tool, as well. Because of this, incorporate your brand elements in your materials. You won’t go wrong with adding some personal touches as well since consumers respond favorably to customized services or add-ons.

However, don’t forget about the other important role of packaging: protecting your product. As such, choose materials that are durable and will safeguard the quality of your customers’ purchases throughout the shipping and delivery process.

Additionally, when thinking about packaging, keep in mind that weight and size will affect the cost of shipping. You, therefore, need to find a good compromise between design and functionality.

Following these shipping practices and strategies will help you establish yourself in the world of e-commerce retailing. Implement them as soon as possible to start experiencing success as an online seller.

Author Bio

As Chief Product Officer for Shipa Freight, Paul Rehmet is responsible for translating the vision of Shipa Freight into an easy-to-use online freight platform for our customers. Formerly Vice President of Digital Marketing for Agility, Paul managed Agility’s website, mobile apps, content marketing and online advertising campaigns. In his 25-year career, Paul has held various technology leadership positions with early-stage startups and Fortune 500 companies including Unisys, Destiny Web Solutions, and US Airways. Paul has a Masters in Software Engineering from Carnegie Mellon University and a Bachelor of Computer Science from Brown University. Paul is based in Philadelphia.

After completing my studies and getting a decent job I wanted to do something creative. I firmly believed that there should be a hobby that helps you to earn. Thus I made my hobby of writing into my part-time profession and started to write from the last two years. My journey as a writer has enriched me.

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Akon Signs Agreement With Senegal Government To Build His Own City




Akon To Build Own Akon City

Now, who doesn’t know Akon? A world-wide famous rapper who has sung so many popular songs that we still remember. Smack that and loneliness were my personal favourite. Not only mine, but they are also loved by everyone who belongs to the generation of the 90s.

Akon is trying to help the people living in rural areas of Africa

Akon City in Africa

via: Pexels

Recently, he has signed an agreement with the Senegal government to build a city in his own name in Africa which will be a cryptocurrency-based economy and will be named Akon City. Besides rapping and singing songs, the rapper has other plans too. Nowadays he is trying to help and improve the lives of the people living in the rural areas of Africa. Besides this, he is also very busy in building a city dubbed as his very own ‘Wakanda’.

As per the sources, the rapper has announced plans for creating the futuristic “Crypto city” in 2018 and has had now finalized the deal for ‘Akon City’ with renewable energy and his own cryptocurrency.

The rapper announced this news on his official Twitter account

The rapper has announced this news on Twitter and said the new city would exclusively trade in his own digital cash currency called, “Akion”.

The city is based in Senegal and will be built on a 2,000-acre land gifted to the singer by the President of Senegal, Macky Sall. The construction will begin in March and it will take about a decade to complete the project.

Also read: Check Out Paris’ Marvellous Invention of The Futuristic ‘GYM Boat’

The plan will take about 10 years to complete

Akon City in Africa

via: Pexels

To continue this further, Akon said, “It’s a 10-year building block so we’re doing it in stages. We started construction in March and stage two is going to be 2025,”.

Well, that’s amazing that the city will run completely on renewable energy with a focus on solar energy. It will be an “Akon City” running with all renewable sources of energy and it will also be having an airport too.

The city is currently a five-minute drive from the West African state’s new international airport. Now, you must be thinking why do Akon is struggling so much to bring this change? This is because he was born in Senegal and he wishes to make a positive impact in Africa. We wish him all the very best and good luck for future endeavors.

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Japanese Study Suggests Keeping A Small Plant At An Office Desk Can Reduce Your Stress At Work

Priya Verma



Reduce Your Stress At Work

Nowadays, people have become used to doing a lot of work. As a result, they often become irritated or stressed due to overburdening of work on their shoulders. But for the sake of money, we have to do that by hook or crook. But you what there’s good news for you all that will help to keep stress at your work at bay. Do you want to know that? A recent study conducted in relation to the stress levels of employees in a workplace suggests that keeping small plants near the work desk can reduce some of your stress up to an extent.

Who conducted the study?

The research study was conducted by the University of Hyogo in Awaji that explains how placing small plants helps in removing the stress of office workers.

What does the study talk about?

A Small Plant At An Office Desk Can Reduce Your Stress At Work

The researchers of the study were Yuko Yokota, Marni Barnes, Masahiro Toyoda, and Midori Kaneko. They have studied the practical use of indoor plants and how do they boost the mental health of the employees at work.

We all very well know that plants bring mental peace and the study has also proved the same thing. To conduct the study, the researchers have done this study in the real office settings to know the impact of indoor plants on the employees and then calculated the stress reduction on employees.

The findings of the study are published in the article named, “Potential of a Small Indoor Plant on the Desk for Reducing Office Workers’ Stress“. It is published in the open-access journal HortTechnology, by the American Society for Horticultural Science.

Toyoda adds with respect to the study, “At present, not so many people fully understand and utilize the benefit of stress recovery brought by plants in the workplace. To ameliorate such situations, we decided it essential to verify and provide scientific evidence for the stress restorative effect by nearby plants in a real office setting.”

The experiment was done with 63 workers

A Small Plant At An Office Desk Can Reduce Your Stress At Work

The experiment was done with 63 workers in Japan to evaluate the psychological and physiological changes before and after placing the small plants on the worker’s desks.

The goal of the study

Reduce Your Stress At Work

The main purpose to conduct the study was to verify the stress-reducing effects of looking at a plant intentionally in the office when you feel tired during office hours. Both the active and passive movements were taken into consideration while conducting the study. The researchers have considered that looking at plants intentionally doesn’t involve any physical movement, active interaction with plants that office workers could do quickly and easily at their desks. Participants were free to choose the plant of their choice and keep it near their work desk.

What were the results?

decreased significantly from pre to post-intervention

The results turned out to be positive. The calming effects which were calculated during the study have shown that anxiety level in the employees has decreased significantly from pre to post-intervention.

The researchers have suggested that placing small plants within the close to your work desk has helped in contributing to reducing the psychological stress among the office workers.

Would you place your favourite plant at your work stress now?

All above images source: Pexels

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Finland’s Prime Minister Proposed Putting The Entire Country On A Four-days Working Week With Six-hours Workdays





A Four-days Working Week With Six-hours Workdays Finland

After such a long Christmas and New Year Break, workers around the globe have dragged themselves back to the office. And now, there is another good reason to celebrate again. The news which has become the talk of the town among workers nowadays. Do you know what’s that? I am talking about the recent proposal that has been reportedly made by the newly elected youngest Prime Minister of Finland, Sana Marin.

So, what is the proposal?

Sanna Marin has proposed the idea of a four-day-week and six-hour working day work schedule for the citizens of her country. Isn’t that amazing way to promote a healthy working life?

What’s the motive behind this proposal?

The main motive behind bringing this proposal is to promote a healthy work living among the employees of her country. So, this proposal would allow the members of her country to spend more time with their loved ones and family, said Sana Marin. She also added that with this type of comfortable work schedule, people could also invest their time in other aspects of their life as well.

Have a look at what Sana Marin has said

“I believe people deserve to spend more time with their families, loved ones, hobbies and other aspects of life, such as culture. This could be the next step for us in working life,” Sanna Marin said, The Daily Mail reports.

Do you know Sana Marin is the world’s youngest Prime Minister?

Sana Marin is just 34, would you believe that? She is the newly elected and world’s youngest Prime Minister. During her tenure as the Minister of Transport for Finland, Marin had recommended shorter work-weeks for the citizens of her country.

Currently, Finland is following a five-day-week and eight-hour working day work schedule.

Meanwhile, Twitter is happy after knowing this idea

Well, Sana’s proposal of a four-day-week has been supported by Li Andersson, Minister of Education.

She said, “It is important to allow Finnish citizens to work less. It is not a question of governing with a feminine style but offering help and keeping promises to voters.”

Do you know a similar type of idea was tested in Sweden in the year 2015? The proposal was a six-hour working day which gave a positive result and thus leading to better productivity by happy employees.

While others have varying opinions after knowing about this idea

The proposal hasn’t been finalized yet

After the news went viral, the Finnish Government has released the statement saying the issue is not yet on the Government’s agenda.

Featured image: REUTERS/Yves Herman

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