No matter how small your local business is, you will always want to improve your online presence. Besides paying for advertisements on social networks and regular posting on them, you will also need to optimize your website. There are numerous SEO practices you should follow when optimizing your content. Luckily, lots of tools are at your disposal to help you achieve your goals.
One of them is an API that will reveal insight into domain registration. You can use it to boost your local SEO efforts and gain an edge over the competitors.
What is the “Whois” API?
We can group all the web services that provide access to domain registration data and call them Whois API. Those APIs can help you retrieve various info about registration, such as the domain owner name, contact information, availability, etc.
One of the best APIs out there is WhoAPI, which is a valuable tool for all marketers and SEO experts. With the help of this API, you can easily identify link-building opportunities. This offsite SEO strategy can give a significant boost to your website ranking.
One more great feature that Whois APIs offer is identifying copyright violations. By analyzing available data about domain registration, you can find domains exploiting your intellectual property and take legal action against them.
How to find local partners with the help of Whois API?
SEO strategy for startups takes a lot of time and effort, but you can ease it by collaborating with a similar or complementary business. You can use Whois APIs to help you identify potential local partners that will assist you in link exchange or link building. Every API has a built-in search option you can use to filter domain owners by location. That way, you can seek business owners from the same industry as you are or have the same targeted audience.
After you identify the local business that fits your needs, you can reach them out and send a proposal for collaboration. If they are not interested in link building, you can always offer guest posting and ask to put a link in it.
Of course, you don’t need to stop at local businesses. You can expand your search for companies outside of your local area. Every relevant link counts.
Identifying expired domains
Many marketers forget about this technique when they set up the SEO strategy. But, if you carry it out properly, it can bring you many benefits regarding organic traffic.
When you identify expired or domains that are soon to be expired, you have an opportunity to purchase them and use those sites for link building. The biggest advantage of purchasing expired domains is that they already have a proper backlink profile and established authority rating.
But you need to be careful. Always check the full backlink profile and search for spammy or suspicious sites. If the backlink profile is ok, proceed to the next step. That would be scanning the website’s content. If it is high quality and related to your business, you should purchase it for your local SEO efforts.
Conclusion
As you can see, so-called Whois API services can be very beneficial to your local SEO marketing strategy. With this tool, you can improve your website’s online presence and eventually generate more sales.
There are several ways you can use Whois API to your advantage, from identifying partners to link building. That makes this tool indispensable when setting up a successful SEO strategy for local businesses.
Also read: What Steps Can an SEO Company Take to Maximize Your Online Business Potential?
