Glamour events aren’t just about getting us to dress up for a night of trendy music and extravagant fashion statements; they’re also about the memories we have beyond the experience, and nothing says memories like pictures. But, of course, with award shows and branded experiences, not just any kind of photograph will do. These days, 3D boomerang/GIF animations are the standard, thanks to multi-camera array photo booths capturing the best moments at trendy events across the US.
The multi-camera array photo booth is one of the revolutionary pieces of technology in photography that could make your next event the talk of the city. Do you want to give your guests snapshots of the best parts of the evening in incredible 3D animations? Then, the camera array photo booth should be at your next big party. A good event agency can help you to plan your event.
But how exactly do they work? Dive into the following few sections of this article to find out.
What is a Multi-camera Array?
A camera array consists of independent digital cameras or imaging sensors arranged in a defined pattern and focused on a specific scene. Depending on how the cameras are set up, an array camera system can function in various ways.
For example, the individual cameras can work together as a single camera with a sole center-of-projection with enhanced performance across several imaging parameters. Some of the parameters we can improve using camera array software include signal-to-noise ratio, frame rate, dynamic range, spectral sensitivity, and resolution.
A camera array can also function as a multiple-centre-of-projection camera or single camera with a large synthetic aperture. All these technical details can get confusing, though; so, let’s show you why you should make a multi-camera array photo booth a significant highlight at your event.
How Does a Camera Array Photo Booth Work?
Most photo booth companies in the US have two types of camera arrays: the 180-degree photo booth and the 360-degree photo booth. These multi-array camera photo booths can combine up to 15 individual cameras to capture stunning 3D images that can almost pass as virtual reality. Remember the bullet time effect in The Matrix? Yep, that’s what you get with high-resolution camera array software.
In other words, guests at your event can strike just about any dramatic or exciting pose – air kicking, make-believe gunfights, etcetera – and the result will not be your regular two-dimensional still-shot; instead, you’ll get a fantastic boomerang/GIF 3D image. Amazing right? It’s the perfect way to capture memorable moments at any branded event.
What’s more? Most photo booth companies in the US can take it a step further with customizable features added to the camera array photo booth. Examples of some of the extras you get with a multi-camera array photo booth include:
Custom/Branded Background
During your event, Photo booth companies can set up the camera array photo booth with any backdrop you want, including the color theme of your event. With this custom design, you can give your guests an enchanting scenery for their photographs.
Branded Overlay
You can also include an animated version of your brand’s logo or any other exciting overlay you desire to make the pictures even more stunning.
Custom/Branded Messages
Do you have something special you want to say to your guests? You can include that in the photographs, as well. Also, if you’ll be sharing the pictures on social media, the photo booth company can personalize a message for all the images that will go up on the internet. It’s another great way to share the juicy details of your party.
Setting Up a Camera Array Photo Booth at a Branded Event
One of the best things about the multi-camera array is how effortless it is to set up and get running at brand activations. Once the photo booth company shows up at your party and gets the software in place, all your guests have to do is look glamorous in front of the camera, and the magic will happen from there. Quickly, here’s a step-by-step process of using a camera array photo booth at a branded experience:
- Step One: Guests step in front of the set of cameras with the different dramatic and playful poses
- Step Two: The photographer initiates the countdown and directs the entire process
- Step Three: The camera captures the shots and displays a replay of the photographs on the computer screen to give guests a first-time view of the magic of the multi-camera array
- Step Four: Once guests approve of the photographs, they head over to the sharing station to get a digital copy of the 3D pictures
Camera Array Photo Booth as an Experiential Marketing Strategy
While camera array photo booths can fit into any event, they’re perfect for experiential marketing campaigns. Experiential marketing is all about leaving a lasting impression on your customers in a way that builds brand engagement and loyalty, and a camera array photo booth is one of the best ways to do this.
Not only will your guests have the time of their lives playing around with 3D animation effects on their photographs, but they also get to share the content on social media to increase the reach of your brand.
Most photo booth companies in the US customize pictures taken at company activations with the event hashtags so you can share them all over social media and get word about your party spreading across the internet. And, of course, you should already know how much the internet contributes to getting your brand out to a new audience. Before you know it, everyone will be talking about your company. It doesn’t get better than that, does it?
Conclusion
Everyone loves pictures, and with a camera array photo booth, guests at your event get to look glamorous in 3D. It’s the ultimate photography experience and the perfect way to leave your brand on their minds long after the show. If you’d love to see the multi-camera array software in action, you can check out more 3D photos made using the camera array here.
Also read: A Russian Photographer Created A Photo Series of Sleeping Parents
