There are two different opinions about the digitization era; one stating that the world is in a transitional phase heading towards digitization and the other stating that the transitional phase has ended and the world is now almost entirely digitized. Although the majority of the businesses have been digitized some companies still hesitate to take that step.
With the Covid-19 Pandemic things have changed and the majority of the companies that survived through lockdowns and social distancing are those who have integrated a digitized system and operated online. One of the most basic forms of digital interaction between a brand and a client is done through the company’s website.
Web development is one of the first basic steps to take when considering transition from analogue to digital platforms. It is also very important to hire an expert agency that are experienced in web development to make sure your website is interactive and interesting for the clients. If you are still not convinced about going digital, this article has 10 reasons why you should take that step to enter the digital era.
What is digitization?
First let’s breakdown what we mean by digitization of a company; digitization is a process where all the information or documents will be transformed into digital form so no longer will the paper system be available and instead it would all be on digital platforms that can be accessed using digital devices like smartphones, laptops, computers, etc.
Once the digitization is done internally in the company, external digitization is the next step to be able to reach your clients online not to mention that more than half the population of this world is internet users.
External digitization can be done through creating social media accounts, developing websites, and even selling your products or services online to the target audience online. This will ease the process of interaction, make it two ways between the company and the client. Moreover, it will allow easier access to the target audience of the company.
10 reasons to digitize your company
There are many reasons why you should digitize your company but here are ten of the most common and well known reasons:
1. Reduce cost
Digitization of your company would mean that you would need less staff members to work for the company. Since everything will be on the internet or on digital devices then you would need a small team to run the operations.
2. Increase your efficiency
With the digitization in place, this would help you to increase the efficiency of work and organize everything to get more work done in less amount of time, with lower costs, and even low efforts. Some operations that would visibly show their efficiency are like manufacture, logistics, customer requests and support, sales and marketing etc.
3. Better customer service
It would be easier to serve your customers once the business is digitized because you can do online interactions with the customer which makes it easier for them to reach you and thus making you able to promote to them all that they are looking for easily. Not only that but you follow up on the orders, and complaints in a better way providing the customer with better service.
4. Reach target audience on any digital device
The majority of the internet users, usually use smartphones to access and surf the internet although a variety of digital devices are used to access the internet as well. The internet is uniform and thus you can reach your target audience no matter what digital device they use to access the internet. To better enhance the experience you can create a website that is mobile friendly and that can accommodate most digital devices.
5. Smoother business operations
As mentioned before when you digitize the operations of the company everything becomes organized better making the internal workload better distributed and less hectic on the employees which in turn helps the internal operations done by employees like interdepartmental interactions, or even giving orders, approvals, or rejections to other branches much easier with the click of a few buttons.
6. Increase productivity level
Since the work environment will be less hectic and it would be easier to operate and work on digitized systems it would make it easier to increase the amount of productivity and this is because more work can be done in less amount of time.
7. Monitor all business operations
Digitization helps you to streamline your operation online so that you could supervise and manage how each employee works and if their performance is lacking you could let them know as well as it helps you know about every operation that is happening in the company.
8. Better security
With the traditional analogue system you cannot guarantee the security of your data files and documents but with digitization all databases are protected with encryption codes and companies can even set passwords and firewalls for extra protection of their data.
9. Better user experience
Once the user finds that the website is interactive, attractive and is accessible by any digital device it would be easier for them to browse through the website and thus enhancing their experience with the company.
10. Cope in lockdowns
During the year 2020 and 2021 many countries implemented total lockdowns and thus forcing businesses to close their doors and the businesses that survived such circumstances were those that operated online because they could have their employees working from home and thus being able to survive the harshest of times during the COVID-19 pandemic.
Also read: A Guide To Choosing A Good Internet Service Provider