Plumbing businesses are facing a number of new challenges as their workflow grows more complex. The saturated marketplace and the high expectations of customers are not making things any easier. But don’t worry too much, as there are ways to grow your plumbing business into a successful venture.
Actually, there are 11 of them.
1. Increase the Efficiency via Smart Scheduling
In order to meet the customer expectations to enable your plumbing business to get more work done in a limited time-frame, you have to consider using a specialized software tool. Work order and field service software come with an easy to use smart scheduling feature to help you schedule your orders on the go and keep every field operator in the loop.
2. Master Work Order Management
In plumbing, not all work orders are equal. Some require more or fewer resources and time than others. To leave the best impression and to optimize your processes, you should masterwork order management.
With a proper software tool in your hands, you will achieve this and significantly increase efficiency and productivity.
3. Increase Business Transparency
Do you know that up to 94% of customers are more likely to be loyal to a company that offers transparency? This is why you should do everything in your power to make your operations as transparent as possible. This applies to your invoices, pricing strategy, how much time it takes to complete the task, guarantees, and so on.
4. Design a Sustainable Referral Program
To grow your business, you need to get more customers. The perfect solution to grow your customer base is to design and implement a sustainable referral program. Every customer that brings new ones to your door should get some kind of rewards such as credit, discounts or small maintenance tasks for free.
Personal recommendation is a powerful thing; you want to have it on your side.
5. Step Up Your Customer Relationship Management Game
In order to increase the number of loyal customers, you have to learn as much as possible about them. A simple CRM tool will help you track past interactions and purchases of your customers.
This will put you in a position to become proactive and enable you to personalize your services and approach each of your customers uniquely. For instance, you can ensure that the same crew always addresses the same customer.
6. Secure Repeat Business
To secure repeat business, you have to provide high-quality services consistently. This is why you should make sure that the professionals you hire are on the top of their game, and allow them to work with quality tools and materials. It is not only the service that counts but also the quality of the work done.
7. Make Perfect Terms: The Business-Business Model Match
Plumbing businesses operate inside clearly defined business model boundaries. Make sure to write down your terms and conditions, publish them on your official website, and live by them. Your customers will love you for having your own code of law.
8. Add your Company to Business Directories
You have to do everything in your power to increase the online visibility of your plumbing business. Look for all business directories, especially local ones, and add your company information to them.
9. Local SEO is Your Best Friend
Search engine optimization is another effort that you should consider pursuing in order to appear in the queries of your potential customers. Other plumbing businesses are already doing it, and you should too.
10. Leverage Social Media
There are more than 2.5 billion people on social media platforms. You can use social media to launch marketing campaigns and build relationships with your existing customers.
11. Adopt a Smart Hiring Strategy
Lastly, you want to address your hiring strategy early on. The hired professionals are the face and voice of your company. Their skill set and the ability to provide services in a timely manner will determine your capacity to grow.
Fortunately, you have identified at least a few tips that resonate with you. Implement, watch, and learn – this is a recipe that also applies here.
Bhupendra Choudhary is Business Head of Field Titan – a leading field service software company. He has extensive experience in providing apt business solutions to various industries for field service and field sales domain. A product thinker, he collaborates with industry leaders to understand business challenges and facilitate technology solutions for same.