Congratulations! You have established your small company’s website and are optimizing it for search engines. Get any success? You don’t know? Because you aren’t measuring your site’s SEO performance. Though a Digital marketing company can help you rank higher in search engines quickly, you can do it yourself if you currently can’t afford professional services.
Yes, plenty of free astonishing SEO tools are available, which are perfect for small businesses. We have selected five of our favorite free SEO tools that work wonders for small companies.
1. Answer the Public
You want to create highly targeted content that answers people’s queries. But how would you know what people ask on search engines?
Answer the Public can tell you. It’s software that allows you to type a keyword in their search bar and would present you with all the queries the public is asking. Within seconds. Yes, and that too in the form of a graphic for all you visual learners.
Its results include propositions such as with, versus, and like. It is a marvelous tool for searching blog topics that solve users’ problems by answering them.
2. Google Analytics
If you are an SEO, make Google Analytics your friend. It is a free SEO analytics tool that provides tons of data insights about your site’s performance. In SEO, you often shoot in the dark as no one can be sure about what algorithms consider for ranking. Google Analytics provides you with a way to analyze your SEO efforts.
For example, you target specific keywords and topics. How would you know your site’s content is satisfying the target audience?
The answer is metrics. GA tells you the number of people who landed on your website in a specific period, how they came (organic search, email), and their location demographics.
You can fine-tune your marketing tactics after monitoring their performance. For example, if a marketing strategy isn’t bringing you sales, you can drop it. Similarly, GA tells you which tactics work best to attract leads and conversions.
3. Google Business profile
The third best free SEO tool on our list is Google Business Profile, previously called Google My Business. GMB can help you analyze your optimization strategies for search engines if you are a local business that targets specific locations.
You can create a profile for your physical store or service area. Your searchers look for your products/services on Google. You must ensure your business appears in the top position in their search results. You increase your chances of ranking higher if you have a Google Business Profile.
You can add your company’s description, your site’s link, your store’s photos or other relevant photos, your full address with pin location, business hours, etc.
4. Google Search Console
If your website is a vehicle, then Google Search Console is its control panel. It tells you if you’re on-page SEO efforts are bearing fruit. Like Google Analytics, you have to set it up for your site.
Here is what GSC can do for your site.
- Spot 404 errors and missing links on your website and send you alerts
- Keyword rankings
- How many clicks a keyword received
- How many times has your site appeared in the search results for a specific query/keyword
- Your CTR when your site appeared in SERPs
Furthermore, Google Analytics supplies more insights if you integrate it with Google Search Console. Then your site becomes unstoppable in terms of SEO. Every SEO company should make use of the two tools together.
After linking the two tools, you can review clickthrough rates, keyword rankings, impressions, and the landing pages that rank in your Analytics account. Google search console shows you the keywords for which you get clicks and impressions. It tells you exactly what search queries your target audience use to look for your business.
5. Ahrefs
Ahrefs is a collection of free and paid tools for all things SEO. It allows you to unlock keyword ideas for up to 10 phrases or search terms you are targeting. It has a database of about 8 billion search phrases that users search on Google, Youtube, Amazon, and Bing. As you type a keyword in their search bar, the tool will fetch keyword ideas with search volumes in the form of a report type you choose from six. Ahrefs also shows you the positions on which your pages are ranking organically.
It also offers a free backlink checker that shows you the top 100 sites that links to your website. You can run it 5000 times for a single project per month.
Moreover, its webmaster tools let you audit your site for more than 100 technical SEO problems and suggest solutions to those problems. To begin, you need to sign up and validate your site.
Internal linking is among the top-ranking factors. It recommends areas where you may boost your internal linkings. Its free broken link checker unlocks ten broken links when you enter your site’s URL. You can remove the internal dead links and repair broken links to get indexed by Google.
Bottom Line
SEO tools like Google search console, Google Analytics, Ahrefs, and others in our list have their science. With lots of features and constant updates, you need experts to make the most of these excellent tools. These experts won’t come knocking on your door. You have to find them in your locality.
However, they are most likely present as individual professionals or part of an SEO company. Your job is to find the best SEO tool and its expert for the growth of your business.
Also read: Performing Content Maintenance for SEO Purpose with Proper Research
