Sales of PCs haven’t nearly reached their pre-pandemic levels. Therefore, you might need to adopt a slightly different approach if you want to interest the globe in a new computer. However, there are differences between the two and then, hold on, what exactly is this?
If you drink in the manner in which HP is introducing its Omen 16 gaming laptop, you might get the latter feeling. I’d like to pre-sell you a little bit, thanks to Bertie Scrase and Christen Brestrup from the HP advertising agency. They informed The Drum: “We felt it would be amusing to play on the myths about how the brash big tech corporations announce their new inventions and products. You know, the ones that highlight your phone’s amazing extra half-inch of screen space or its camera’s incredibly useful additional MP.”
Now, to which obnoxious big-name tech companies could they be alluding? Do you think it may be Apple? The most awkward, unattractive component of the iPhone screen was taken into consideration by Apple’s designers and engineers. They transformed it into a swan that is swooping toward you with gorgeous, effortless elegance. Apple described its iPhone 14 Pro Dynamic Island as “a shape-shifting, multitasking, head-turning, game-changing iPhone experience” with customary understatement.
HP approach
Now that you’ve had time to prepare for subversion, let’s look at HP’s approach. It emphasizes the fact that the Omen 16 cools itself with outside air. How? By creating what some would perceive as a purposefully obnoxious, antiquated advertisement with the same production levels as a late-night personal injury attorney performance.
Presenter Michael Prezentashun is featured in the advertisement. He more closely resembles what might have happened to Bill Nye in a different lifetime than Tim Cook. The entire point of Prezentashun’s act is to extol the virtues of “excellent gaming air.” Therefore, HP is giving away free cans of pure air through October 31. Does there really need to be such a big “because”? HP thinks you will laugh at this advertisement and purchase this gaming laptop. Therefore, it advises that you exhale this beautiful air close to your brand-new Omen 16 laptop.
It’s a completely acceptable strategy, but Apple would never consider using it to try to get you to buy a MacBook Air.
What is obvious is that there is a lot of faith at HP HQ
Why, wondered Ladd Martin, head of the company’s global gaming and software marketing, “With this campaign, we want to show gamers everywhere why our new Omen 16 laptop deserves high-quality, artisanal air for the greatest gaming experience.” Sure, Ladd. We accept you. We all deserve artisanal air of the highest caliber. Indeed, by planting 0.0001% of the trees required for the One Trillion Tree Challenge, HP is significantly enhancing the quality of our environment.
But I’m confident that your main concern is if the Omen 16 laptop is indeed good or if this advertisement is merely hype. What laptop does Michael Prezentashun have at home? Most likely a dated Dell.
Also read: A new set of Viva employee-experience modules is being prepared by Microsoft
