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Types of ECommerce Platforms
If you didn’t already know, an ecommerce website is basically a type of software which allows you to set up a digital shop or service and manage its marketing, finances, sales and functioning, all online without the need to step out.
There are two main types of ecommerce web design platforms in the market. They are
1. Open Source
Think of this type of platform as a clean slate. You have to do everything from scratch, which requires a lot of time, dedication and effort. Unless you have that kind of time on your hands or have the skill set and requirements to do it yourself, you may want to consider hiring or taking some assistance from a coder and a web designer.
2. SaaS
These platforms are quicker and less time consuming than the former, and can be designed using a drag and drop visual editor in a couple of hours. However, it does come with some limitations such as compromised customization and incapability of adding custom features.
These platforms provide the developer with the basic tools required to build an ecommerce website, such as page builders, checkout page, payment integrations etc.
Choosing Between B2C and B2B Ecommerce Sites
When you begin your venture in online sales, the most important factor to consider while developing your e-commerce web design is your target audience. Who are you manufacturing your products or offering your services to? Whether it is Business to business sales or Business to consumer, each company makes their sales, but in slightly different ways. B2C companies prioritize brand image. Creating a strong online presence and publicizing their brand through campaigns and advertisements online is their method of attracting consumers and increasing revenue.
On the other hand, B2B companies prioritize a niche market. They cater to a specific section of society for specific needs and have longer purchase cycles. They also have to monitor the sales pipeline for prospective leads.
Also read: How Can Instagram Improve The Web Design of Your Online Business?
