Instagram is one of the largest social media platforms of today’s generation. Almost everyone who uses the internet has Instagram. Instagram is constantly updating its app and is trying to bring in new additions. This helps to avoid any monotonous features in the app and helps to keep it fresh and unique. Instagram has excellent features currently that are highly developed and very convenient. The app now allows you to perform various tasks and carry out activities more flexibly.
The app focuses on changing and improving its user interface, more traffic, monetization for influencers and celebrities, security, more control, etc. Through these additions, the app becomes more friendly for its audience. It also makes the features more prominent and easy to browse through.
Through a better user interface, the audience of Instagram can use its functions more smoothly. You can now upload your posts in multiple formats. The stories are also more advanced and have many fun features and effects. These updates make the app more practical and attractive, and exciting. Because of all the visually engaging content on the app, people love using it. The app becomes a multi-purpose platform with everything under one roof because of new features like attached links, insights, in-built shopping systems, etc.
In the advanced year of 2022, many changes have also been made to Instagram. Without a doubt, due to people’s growing technology and demands, bringing about modern changes was a necessity. Here are 4 Major Instagram Changes in 2022 You Need to Know About:
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1. More focus on video content
Recently, Instagram changed many of its features which favored videos over other post formats. There are various features like IGTV, which allow you to post long videos. Earlier, the videos on Instagram were only limited to 60 seconds. However, to increase the time limit, IGTVs was a great alternative. Similarly, they also added a function that helped shorten videos and post little clips in a more consumable manner. Reels were the function of Instagram that allowed this to be possible. With reels, you can create various small videos.
It is considered that videos are far more effective in bringing in the audience’s interest as compared to bare photos. Nowadays, the audience finds videos a lot more exciting and exciting. Therefore, taking this into account, Instagram changed its features. You will have all of your video content sort it out in one place.
2. More control settings
In today’s world of technology, there is no doubt that people of all ages use social media apps. As influential as Instagram can be, it may also be harmful to younger audiences. Instagram has certain content which is not meant for kids. Taking this into account, the creators of Instagram try to make the app as safe as possible for younger children. Through these features, the parents can also allow the child to use the app without much stress.
You can go into your settings and choose which content you want to hide from your kids. Any words, accounts, or topics you decide to hide from your account will not be shown. All of these posts will remain hidden, and your children will not be able to access them whatsoever. This allows the app to be more diverse and inclusive of all types of people.
You will also see how much time your child spends on the app as a monitoring feature. Instagram recently added these features. These have primarily helped maintain a healthy relationship with social media. You can also get weekly statistics on how much time you spend on your Instagram. This will help you to take breaks and not excessively use the app. In addition, Instagram tried to make the app safer by allowing users to report any violence, cyberbullying, harmful or graphic posts that they may see on their feed. This is to protect any harm to their audiences.
3. Monetization through subscribers
Instagram added a few features to create better relations between the verified accounts and their audiences. If you are an influencer who has a loyal following on Instagram, you can ask them to subscribe to your profile. Once they subscribe to your profile, they will have access to exclusive content. To subscribe, your followers will have to pay you a certain amount.
Instagram will not expose this content to anyone else besides the subscribers of the creator hence making it a lot more unique. Through this feature, influencers can create a loyal committee where they can share different content like stories, lives, videos, and posts. This is also a great marketing strategy.
4. You can shop from Instagram
Instagram recently added a shop to their app. This shop makes it a lot easier for creators who have a brand or a business promoting on the app. It also makes it easier for buyers to access the catalog of online stores directly through Instagram. Any advertisement can lead them to the Instagram shop directly. In this manner, they will not have to shift within tabs or access a new website. This feature also makes it more convenient and easy to shop through Instagram. It can also help brand owners to gain better sales and more clients.
These were 4 major Instagram changes in 2022 that you need to know about. We hope that this article could be helpful to you.
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