What makes a brand successful? A great product or service? An excellent marketing strategy? Of course, all of these play an important role in getting your business to where it needs to be, but there’s something else that’s just as critical: a strong online presence. But how can you build up your company’s image and get people excited about what you do without breaking the bank?
With these seven simple ideas for building your brand from scratch, you’ll be well on your way to making your company a household name in no time.
Table of Contents
1. Decide on a Niche
Business owners need a niche, a specific group of people they want to sell their products or services to. The truth is, you can’t appeal to everyone and that’s okay. The key is finding a niche you’re passionate about and can communicate with.
Once you’ve chosen your target audience, you’ll also be able to define what kind of messaging would resonate best with them: Are they looking for health information? Lifestyle tips? Or something else entirely? Now that you know who you’re talking to, it will be better to build your image in your industry.
2. Add Value with Customer Service
It might sound obvious, but one of the best ways to grow your brand is by providing stellar customer service. Happy customers aren’t just loyal, they are the ones who will share their positive experiences to everyone around them and can make all of the difference in driving conversions and sales.
But providing great customer service isn’t always easy, especially for small business owners who don’t have a dedicated support team or marketing budget. That’s why it’s important to think about how you can provide value beyond what you offer on your website.
For example, if you sell clothing online, you could hold regular contests where customers submit photos of themselves wearing your clothes. Or if you run an e-commerce store that sells home goods, consider offering free shipping on big purchases like furniture or appliances.
3. Market Yourself in Ways People Look for
Another way of attracting people is using marketing strategies that are designed for Internet users. For example, podcasts have started rising in popularity and so have email marketing campaigns. If you can make a few good connections with news sites, it could help your business attract potential customers.
Remember, implementing good marketing strategies isn’t that simple; you need to focus on providing relevant content for others who share a similar audience and create an attractive website that’ll convert visitors into paying customers. So, to stand out differently in the crowd, make sure to use every opportunity possible.
4. Utilizing Social Media to Showcase Your Brand
Social media is a powerful tool for growing any business. From Twitter and Facebook to Instagram and LinkedIn, there are endless ways you can utilize social media to showcase your business’s unique selling proposition (USP). If you don’t have a plan in place yet, take a look at how other businesses are utilizing their brand on social media. Which platforms do they use? When do they post? How often?
What kind of content do they share? What kind of response does it get? All of these questions should help inform your own social media strategy.
5. Create a Brand Identity
Finding a way to differentiate yourself from competitors can be one of the most important steps you take when it comes to building a business. Without an identity, you’re just another online store – which is exactly what customers want less of.
Make sure that customers know who you are and why they should buy from you by creating a unique message for your brand and spreading it as far as possible across social media, forums, emails, and other methods of communication. You can contact top brand consultancy firms to get better help.
6. Contact Brands and Publications in Your Industry
Once you’ve got some preliminary content written, it’s time to reach out and get other people involved. By asking bloggers in your industry and publishers if they’d be interested in doing a sponsored post or review, you can attract them as leads, customers, and brand advocates.
In most cases, companies give bloggers free products in exchange for honest reviews and because influencers are always looking for exciting new brands or new products, these types of relationships often create more leads than paid advertising. This is how a blogging strategy can get you leads as it provides additional exposure that you wouldn’t otherwise have organically.
7. Run Promotions that Focus on Growth Instead of Sales
If you’re just starting, you may feel like your primary goal should be sales, but that’s not true. Expanding your voice and maintaining your brand consistently is one of the excellent guiding tips for business owners. Through this, the customers will become repeat buyers and eventually spread word of mouth about you or why you are the best choice for them.
To attract customers, you should develop a strong and valuable marketing strategy. This usually involves giveaways, special offers, and loyalty programs that encourage returning business in exchange for rewards.
Also read: Manage Your Online Reputation for These 6 Main Benefits
