Elon Musk made the allegation that Apple Inc. had threatened to remove Twitter Inc. From its app store in a series of tweets that were published on Monday. However, Musk did not provide any proof to support his claim. Additionally, he stated that Apple had eliminated any adverts on the platform that are associated with the iPhone.
Apple is pressurising Twitter
Elon Musk is the wealthy CEO of both Tesla and Twitter. He asserts that Apple is putting pressure on Twitter to comply with the requirements it has set down for the moderation of user-generated content. Apple has not issued a statement regarding the matter. That is not particularly surprising given how closely the business adheres to its policies. This is the reason why popular conservative apps in the United States such as Parler and Gab were taken offline. According to the businesses that were in existence throughout the time in question. Apple reinstalled Parler in the year 2021 after making modifications to the processes it used to control the materials and content management of its operations.
Elon Musk’s Statement
“Apple has, for the most part, stopped using Twitter as a venue for its advertisements. Also he has instead moved on to other options. Do they look down their noses at the liberties that are protected by the First Amendment? The previous month, Musk announced via Twitter that he had acquired Twitter for the price of $44 billion. Thereby essentially privatising the company. In a second update, he made a reference to the Twitter account of Apple’s Chief Executive Officer Tim Cook and asked. “What’s going on here?” When a third user asked Musk whether Apple was threatening Twitter’s participation in the App Store or making requests for moderation, Musk responded with a “yes.”
Concerning the requests for comments, Apple did not immediately respond to them. According to Pathmatics, an advertising monitoring company. The most valuable company in the world spent less money on Twitter advertisements between November 10 and November 16. Then it did between October 16 and October 22, the week before Musk signed the Twitter deal when it paid $220,800 total for those advertisements. This was the case between the dates of November 10 and November 16. For the purpose of compiling these statistics. The company’s advertising expenditures on Twitter from November 10 through November 16 were utilised.
Elon Musk Effect
Since the acquisition, a lot of companies have either stopped running advertisements on Twitter or put them on pause. Two such companies are General Mills, Inc. and Audi of America, which manufactures luxury automobiles. Musk, describes himself as a “vigorous defender of free expression”. He stated earlier this month that Twitter’s revenue has dropped “hugely,” and he blamed the drop on pressure from activist organisations on advertisers. However, musk attributed the drop to the pressure that activist organisations put on advertisers. Musk stated that pressure from activist groups was to blame for this decrease in stock price.
Advertising contributes more than ninety per cent of Twitter’s total revenue. Comedienne Kathy Griffin, former President Donald Trump. Also, representative Marjorie Taylor Greene all have the opportunity to have their accounts reactivated after receiving permission from their respective companies. The previous week, a coalition of civil rights organisations issued a statement. In that, they urged Twitter’s advertisers to investigate the removal of their advertisements in the wake of Trump’s reinstatement.