Social media is a potent tool to create a multiplier effect on marketing. It can take your brand to a broader audience and can convert them into potential customers. However, this marketing strategy is not just about posting the content regularly. You need to devise a thorough plan that engages the followers and calls them to action. Curious to know more? Here’s the comprehensive guide to the best strategies to improve your social media efforts.
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Make the most of live videos
Live videos have become increasingly popular these days to engage viewers. These allow the audience to actively participate in the event by adding comments or asking questions.
Videos are processed by the brain significantly faster than text.
According to a survey, more than 80% of internet users prefer watching videos rather than reading blogs. This added layer of engagement offers brands the chance to establish a deeper connection with their audience, which, in turn, expands the customer base.
Build a community rather than followers
No matter how many people are following you on social media, it doesn’t make any sense if they are not interacting or taking an interest in your products and services. Therefore, it is advised to build a community to increase user engagement with your current and potential customers.
It’s a good idea to have a conversation with your followers to create brand awareness. Retweet them, like and comment on their posts or directly ask about the feedback of your products and services. The only way to survive this cutting-edge competition is to think outside the box and devise the best ways to get your audience to interact with your brand.
Test the effectiveness of each platform in your marketing mix
Simply because a social media platform is popular among the audience doesn’t mean it will work for your brand. You need to test the effectiveness of all channels to improve your social media marketing strategy.
Use the social media analytics tool to compare your brand’s performance across all platforms and then add the one to your strategy accordingly. Different social media channels derive different results.
For example, Instagram might be great at creating brand awareness, while Facebook may be better suited for generating purchases. Hence, it is suggested to choose the social media platform that meets your business goals well.
The brands need to be engaging if they want their audience to stay engaged. The best way to attract customers is to run powerful social media campaigns across all platforms.
However, keep in mind that launching a campaign isn’t enough; you need to make them stand out by adding an element that triggers viewers’ emotions and lets them inspire and engage.
You can tell them a powerful, intriguing, and inspirational story by creating videos & posting it on Facebook, or by making Instagram reels to connect with them emotionally. It will add the human element to your marketing strategy and has the power of spurring followers to action.
In addition, you can promote your campaign with unique names and hashtags to make it stick out in the audience’s mind. Finally, implement brainstorming ideas to involve the followers in the movement and make it memorable.
Get yourself updated with the latest trends
The social media landscape is constantly evolving. Therefore, you should always get updated with the latest trends and incorporate them into your social media marketing strategy.
Staying updated with the new trends can help fuel your marketing paradigm. You can quickly learn about these trends by attending social media conferences.
These events provide its attendees with unprecedented information about social media best practices. Being aware of the upcoming trends can help you stay ahead of the curve and capitalize on trends before they go mainstream.
Stay connected with influencers
Influencers play a crucial role in making or breaking your brand name. Hence it is essential to get these people like you and your products/ services. They are the industry’s big shots, and their one statement about your brand can make the real difference.
Therefore, it’s vital to connect with them positively and fetch the best possible outcomes with this tie-up. Once you get them in, your business will continue to grow because their audience and authority mesh with yours to cast a wider net.
There are tons of strategies to get connected with them. Here are some of them.
- Make a thorough list of the industry influencers and link to each of their social media profiles.
- Play smartly by not liking everything they post. It shows that your likes are genuine rather than spammy. Also, comment on their posts only when you have something valuable to say.
- Use the same hashtags for promoting social media campaigns to make yourself noticeable.
- These days many influencer marketing platforms like Humanz, Grin and Dovetail allow businesses to find influencers that might be the best ambassadors for their brands. These platforms have a huge database that helps to connect with influencers no matter where you are from. For instance, if you own a small beauty production business in Europe that has worldwide delivery you can easily find micro-influencers from the USA who are interested in beauty, self-care or lifestyle and promote your brand with their help.
Leverage user-generated content
The audience would prefer trusting other customers rather than marketing gimmicks or brand claims. Therefore, user-generated content is the most powerful way to promote your products and services.
It mainly allows your target audience to get honest feedback directly from other people, thus making your brand trustworthy. As a result, these visuals are more trusted, impactful, and influential than any other form, including text, videos, or images.
Hence, give your loyal customers a platform to easily share their reviews about the products. Then, repost the customer stories to your official social media handle.
Adopting this way of encouraging the audience can help you win their trust. You can also add your customers’ personal experiences related to your brand on your social media page to make them feel special.
Social media is all about staying relevant, and losing out on this medium can cost you heavily. Whether you are putting together your strategy for the first time or looking for different ways to spice up the existing one, this guide can inspire you with new ideas and improve your marketing techniques. Use these practical ways and step up your social media game on the go.
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