When it comes to keeping your company competitive and progressive, implementing changes alongside the current business climate is critical for success. Though you may think only significant shifts will reap substantial rewards, the reality is even the smallest modifications can boost your business. By working smarter, not harder – making slight alterations as hurdles arise – you can keep your company moving forward without throwing employees for a loop with 180-degree adjustments.
Ultimately, small changes implemented through innovative strategizing and modern business approaches often pack the biggest punch. Read on to see which small-scale changes to your business are producing the most sizable rewards.
Table of Contents
1. Implement an employee recognition system
When employees feel underappreciated, they often lose motivation and loyalty in the workplace, leading to unproductive staff. Thankfully, you can enact employee recognition programs to boost morale, reduce turnover, and build trustworthy relationships with staff.
Though occasional corporate gifts are excellent tokens of appreciation for outstanding work, you should check in more regularly to show your gratitude. By genuinely recognizing employees regularly (think simple “thank you” cards or acknowledgments), you motivate staff to keep up the excellent work.
2. Use Quora for marketing
Quora is a social media platform where millions of users can ask questions about nearly any topic imaginable. Businesses often set up a company profile to connect with customers, gaining valuable insight through real-time queries and feedback.
Additionally, corporations can utilize Quora for marketing purposes, answering industry-related questions by linking their website and offering high-level knowledge. That way, businesses can draw in potential clients and hire prospects with their expertise and dedication to online communities.
3. Build brand consistency
When it comes to running a successful business, building cohesive branding is a necessity. Your brand is your identity— it sets your company apart from the competition. So, when outlining a plan for consistency, zeroing in on brand recognition should be the first step. By unifying your logo across all channels and sticking with a cohesive color palette, consumers instantly recognize your branding, associating your business with similar themes. However, visuals are only one aspect to brand consistency.
Another core aspect of brand consistency is ensuring your logo coincides with your core values.
Say you want to highlight positivity and progress within your company. In that case, your marketing should tie both values to every post and advertisement.
4. Use blogging tools to increase traffic
If you publish business-focused content to your personal site, you should consider applying blogging tools to obtain a wider reach. Though this change may seem insignificant, utilizing blogging techniques can help improve your content, rank higher in search results, and drive more traffic.
Options like WordPress are user-friendly for both site admin and patrons, making content creation a breeze. Plus, companies can take advantage of email capturing services, create custom templates, and effectively optimize articles for SEO. Ultimately, creating blog content is a small change that allows businesses to build deeper connections with their audience.
5. Focus on content marketing by being a thought leader
Thought leaders are experts in their field and love sharing their knowledge through social media or forum sites to help build their business. By expressing your ideas on public domains, offering guidance, and sharing innovative ideas, you establish yourself as an authority in your industry.
Being a thought leader who consistently releases valuable content to your audience can drive traffic and increase sales through careful advertising. Content marketing is becoming increasingly popular for businesses attempting to draw in and relate to customers. So, keep up on trending hashtags and tailor your content to your base to ensure your content remains thoughtful and marketable.
6. Utilize productivity tools
In order to stay relevant and competitive in your industry, embracing new tools and technologies to improve productivity will be imperative. For example, most successful businesses utilize productivity applications that enable task management features, document sharing, and virtual meeting setups to keep operations up-to-speed.
Additionally, with remote work taking the world by storm, having tools that improve workers’ productivity is essential to keep at-home workers on track. Ultimately, implementing helpful tech— regardless of remote or in-person setups —can send productivity levels through the roof.
7. Build rapport with clients
A simple change that can make all the difference for businesses is strengthening relationships with clients. Try building rapport with current and potential customers by effectively communicating your intentions and keeping your end of the bargain. That way, you’ll create a friendly, trusting relationship with your clients, ensuring customer satisfaction for years to come.
Though conversations should keep a professional air about them, you should attempt to connect on a more personal level. For example, try finding common ground and make a point to check back in during future conversations to show you genuinely care.
Apart from friendly conversation, you need to be a reliable and trusting source for your client, meeting every possible need. Find ways to keep them up to date and always be honest about progress or delays.
8. Employ video marketing
In today’s day and age, it’s rare to find a platform without video content. That said, creating quality video content should be an essential component of your marketing strategy if you hope to stay competitive. By creating content your clients can watch instead of lengthy articles, you can tap into a unique consumer base seeking out accessibility.
After all, video content isn’t simply for entertainment purposes. Businesses worldwide utilize media marketing to engage with larger audiences and keep up with current trends. Whether you’re creating informational videos, uploading trendy advertisements, or showcasing your services through film, hopping on the video train is worth the effort.
9. Web Accessibility
Web accessibility is an important aspect for any business/website. Web accessibility is a feature that ensures that websites, tools are designed in a way that people with disabilities can easily use them. Having a website with web accessibility ensure that it is open for people of all kinds and anyone can use it for business with your company. If you are running an e-commerce store on Shopify and want to make sure that your website is accessible by everyone, use Accessibility Spark. It’s a Shopify application with ADA & WCAG Compliance and allows you to customize your website to accommodate everyone’s needs.
Wrap up
Despite common misconceptions, you don’t have to turn your business inside out with over-the-top changes to see progress. In fact, minor tweaks often do more for your trade than a complete overhaul. By taking advantage of trending marketing strategies, building consistent branding, and connecting with your consumer base, you can promote growth on all fronts. Just remember to stay up-to-date on innovative approaches and watch as each small shift transforms into a new pathway for success.
Also read: How To Prepare and Spend Your Marketing Budget Properly
