Do you know why a logo is crucial for your brand or business? Because it gives a unique identity and represents the business’s values, vision, and message. However, one hard decision for a business owner is whether to opt for a custom or pre-designed logo. If you are searching for a good logo or graphic design agency for your business, contact logo design experts in Melbourne at BrandVillage.
With so many options available, deciding between a custom or pre-designed logo can be challenging. While both options have benefits and drawbacks, the decision ultimately comes down to your business’s specific needs and budget.
Let’s explore and discuss which option is better suited for Melbourne businesses.
What is A Custom Logo?
According to a report, 90 out of 250 companies opt for custom logos. A custom logo is a unique design created from scratch, specifically for a business. Its design process involves collaborating with a designer to develop a logo that reflects the business’s vision, values, and message.
They are designed from scratch and tailored to your business needs and goals. Besides, the logo ensures that the final product reflects your brand’s identity.
Advantages of Custom Logos
1. Unique Identity
The design ensures the business has a unique identity that stands out from the competition. Due to the design of the logo, this is the only company to get the same logo.
The design allows the business owner to have input into the design process and create a logo that reflects their vision and values. The logo can be tailored to the business’s specific needs and requirements, ensuring it accurately represents the business.
It can be designed to be versatile and used across multiple marketing channels, such as social media, print, and digital marketing. The designer can create different logo variations to suit other applications, ensuring the business has a consistent brand identity across all channels.
Disadvantages of Custom Logos
The design is typically more expensive than pre-designed logos, as it involves a more extensive design process and collaboration between the business owner and the designer.
Designing a custom logo takes time. The designer needs to understand your business, your target audience, and your design preferences, which can be a lengthy process.
The final design of a custom logo is not guaranteed. While the designer works closely with you, there’s always the risk that the final product may differ from what you had in mind.
What is A Pre-Designed Logo?
A pre-designed logo is a ready-made design customized to suit a business’s needs. Pre-designed logos are available from various sources, such as online marketplaces, logo design companies, and graphic design software. They are ready-made templates you can purchase and customize to suit your business.
Advantages of Pre-Designed Logos
Pre-designed logos are typically less expensive than custom logo designs, as they are readily available and do not involve the extensive design process and collaboration between the business owner and the designer.
Pre-designed logos are readily available and can be customized quickly to suit the business’s needs, making them a time-efficient option for businesses that need a logo quickly.
3. Wide Selection
There are many pre-designed logos available, giving businesses a wide selection to choose from. Pre-designed logos are available in different styles, colours, and themes, ensuring businesses can find a logo that suits their needs.
Disadvantages of Pre-Designed Logos
1. Lack of Uniqueness
Pre-designed logos are not unique to the business and may be used by other businesses in the same industry, reducing the business’s ability to stand out from the competition.
2. Limited Customization
Since pre-designed logos are designed for multiple uses, they offer limited customization options. Therefore it limits the business’s ability to tailor the logo to their needs and requirements.
Pre-designed logos may need to be more versatile and suitable for multiple marketing channels.
Which Type of Logo is Better for Melbourne Businesses?
Choosing between a custom and pre-designed logo ultimately depends on your Melbourne business’s specific needs and goals. If you are low on budget or a startup, pre-designed logos will be an affordable and convenient choice. But if you want a unique and tailored solution to capture your brand essence, get a custom logo from a professional design company.
It’s important to consider all aspects of your branding strategy and budget before deciding. If you have the resources and desire to create a unique logo, a custom design may be the way to go. However, if time and cost are a concern, a pre-designed logo can still be a great choice if you find one that aligns with your brand’s message and goals.
Before starting the process, check our budget, and business type, to create a brand for your logo. If you need clarification, opt for a professional logo design service from Brand Village. With years of experience and a talented team of designers, they specialize in creating custom logos.
Contact Brand Village today to learn more about their services and start building your brand’s visual identity!
Also read: Want To Take Your Business To A Next Level? Here’s What You Should Do?