Wine is a refined drink that has been enjoyed for thousands of years in even the farthest corners of the planet. From the beautiful hills of Tuscany to the idyllic landscapes in Bordeaux, global wine production is steadily increasing, and new grape varieties that lead to excellent wines emerge every year. But although the industry has historically been dominated by European wines, in recent years, there has been a resurgence of American selections, with Californian-made wines being seen nowadays as some of the best in the world. And the number of vineyards springing up on our mainland constantly grows, leading to competition between makers.
Competition is beneficial for consumers because it increases the quality of products, but it is challenging for small wine manufacturers who must make their selection known. Because of this, many American wineries are turning to firms with experience in producing custom wine labels. These firms can create designs explicitly made to highlight the properties of the marketed product. Do you own a small vineyard and produce an exquisite Sauvignon Blanc? Then you will need a small label that illustrates the recognized qualities of your grapes.
Do you specialize in sparkling wine? Then you’ll need a fun and innovative label that reflects your company’s values. Calling on a professional company with experience in custom-label manufacturing can be an excellent idea. But you are a person who wants more information, so in the next few minutes, we will try to answer your queries and present the elements that should be included in a well-designed wine label.
Why Invest in a Custom Label?
Custom wine labels can help you differentiate yourself from the aggressive competition that is beginning to take place in the United States. Over 3000 vineyards produce quality wine in our country, and every American state, regardless of location, contains at least one vineyard specializing in a specific type of wine. A custom label could help you enhance your company’s branding and give consumers the information they need before purchasing your products. Custom wine labels can be personalized to tell the story of your vineyard, to show the process by which the wine offered for sale was created, or can lead, via QR codes, to a web page where all other wines you sell are presented.
According to American law, bottles of wine sold in our country must show the name of the wine bottling company, the category of commercialized wine, which can be white, red, or rosé, contact information, and the address of the winemaker, plus information on the net quantity of the bottle, the percentage of alcohol in the wine, and the content of sulfites present in its composition.
Wine labels can be made of paper, which is a cost-effective measure, but they are not appropriate for wines that can be refrigerated, like white ones. Labels can also be made of metal foil, which can be an elegant solution, but can be scratched quite easily, or vinyl or polyester, which, like in their applications as beer labels, are resistant to moisture and quite resistant to mishandling.
What Conditions Should Wine Labels Withstand?
Custom wine labels are an excellent way for your product to stand out from the crowd and make itself known in the market. But the favorable publicity you get from a highly praised label could be turned into a negative one if it can’t withstand the conditions often encountered by wine bottles. Most buyers probably would prefer something other than a wine whose label is damaged or hard to read, so the strength and durability of the custom label you order should be a priority.
Wine bottles can be kept in wine cellars where the air’s humidity can fluctuate, and temperatures will always be relatively low. Quality wine labels must be waterproof and constructed with UV-resistant ink. Furthermore, their adhesive must remain intact even in the face of consistent temperature changes. By definition, wine labels are simple: a substrate and glue that can withstand liquid spills and occasional dips in an icebox.
But their durability, combined with a well-thought-out design, can add enormously to your marketing efforts. A shopper who discovers your wine because of an attractive label will likely recommend your product to friends and acquaintances thanks to the product’s quality. And this will significantly help your return on investment and expand your company’s growth perspectives.
What Makes American Wines So Good?
For years, global production of quality wines was concentrated in the vineyards of Europe. However, in recent years things have begun to change, and today American wines are ranked annually as some of the best in the world. Why? There are many reasons, but the diverse climate and nutrient-rich soil are the most critical factors.
From producing red wines like Merlot to fortified wines like Madeira, the United States has emerged over the past decade as a land of innovation when it comes to wine production, and some regions of our country have come to be considered as influential as Alsace in France, Piedmont in Italy or Rioja in Spain.
Napa Valley in California is home to some of the world’s most prized Cabernet Sauvignon. At the same time, the Wilmette Valley of Oregon is renowned for its exquisite Pinot Noire and delicious Chardonnay. Sonoma County’s Zinfandel is recognized worldwide, while the cooler climate of Finger Lakes is ideal for Riesling production. And wine doesn’t necessarily need to be made solely from grapes. Hawaii, for example, is known for its renowned pineapple wines, while in the Shawnee Hills, you might find unique and flavorful cranberry wines.
Enhance Your Great Product
Like many American winemakers, the product you bottle is excellent. However, competition in the market means that the wine’s aroma may not be enough to attract the attention of your target audience. A boost is needed, and this can come through custom wine labels. Customized labels are an ideal way of sending a personal message to the consumers of your products.
They are also a tool to promote your other products and a testament to the quality and care you put into the wine you create. If your wine wins nationally or internationally recognized awards or distinctions, you could make this known through a custom label.
Also, if the wine you produce has a unique flavor or is aged for a long time, you could use wine labels to showcase this to the general public. Well-designed wine labels are associated with quality and attention to detail. So, hiring a professional company to handle them could be one of the wisest ideas you could make.
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