With the velocity of data increasing permanently, businesses consider various ways of collecting the data and receiving a unified view from all systems simultaneously. The executives implement different strategies to derive valuable business insights from various sources. Data integration is a great solution and can have a direct bottom-line impact if analyzed and estimated beforehand: opportunities and risks.
For this, business owners need to truly understand their goals and operations and the real need for data integration. Cloud-based data integration platforms have become popular since they offer flexible and robust solutions that can be adopted by businesses of all sizes and goals.
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How Data Integration Enhance Business Value?
How to enhance business performance and revenue when you have a massive amount of data that is exponentially increasing? or How to efficiently manage data through various datasets and systems? or How to optimize management in the way data will become a reliable and valuable asset to your company? According to Statista, the volume of data created and consumed worldwide is increasing rapidly. In 2024, it will reach 94 zettabytes. As you might know, the data needs to be consistent, accurate, and updated in order to bring real value to the business.
To handle plenty of data flows and get complete visibility and control over customers, prospects, and business operations, business executives try out different strategies. When your data is inconsistent, your business may take risks of delays and extra costs. To avoid this, we offer data integration solutions that can extremely optimize and streamline your business processes. Read on to know more about how data integration can be beneficial to your performance rate and employees’ efficiency as well.
Smarter Business Decisions
With data integration, users navigate not through multiple datasets to get all the required information but have a unified view of all the data from various systems. Transparency and flexibility of data integration help to get the information whatever a user needs to gain insights, discover opportunities, or identify risks. Having access to real-time data that is relevant and up-to-date, they can make considerably better business decisions.
Having an automated flow of information at their disposal, employees are more motivated to improve business intelligence. Streamlined processes and simplified workflows will have a positive impact on their collaborative environment. Integrating CRM and ERP systems, your business gains efficiency and extended opportunities for fruitful interaction between back and front offices.
Elimination of Redundant Data and Errors
Since data integration means synchronization of data, it duplicates all the changes automatically in various systems providing the users with faster processes. Consequently, you will get automated workflows with the reduction of manual data entries and errors.
Increased Customer Experience and Loyalty
When sales reps have instant access to real-time information, they get a 360-degree view of customers & prospects and are empowered to simplify sales procedures and increase response time. For example, with data integration of ERP and CRM systems, the salesperson can retrieve the order history on the spot. This considerably reduces the time for searching or distracting other team members. As a result, Immediate answers to your customers will improve customer loyalty, sales rates, and overall revenue.
When data you need is scattered through various systems, you focus on the management of a multitude of workflows and routine manual work, rather than on sales opportunities and customer experiences. Data integration can significantly optimize and streamline operating procedures, making the employees’ efforts efficient and productive. There is no need to duplicate data and spent a lot of time accessing the required information.
High Data Quality & Data Integrity
Data quality is the core part of data integrity, which means consistent, complete, and cleaned data in the data warehouse. Data quality and data integrity are crucial for businesses since inconsistent and inaccurate data leads to inefficiency, poor data management, and even business loss. It is is a great solution that secures the highest data quality in the systems, cleans, and updates information, ensuring that data in your dataset is correct and without errors and duplications.
With data integration, sales and marketing teams can make more robust and accurate forecasts. For example, when you have a unified view of all the data from your ERP and CRM systems, you can anticipate customer demands to plan more effective marketing campaigns.
Yeah, this point might be the ultimate goal. However, all the above-mentioned data integration benefits are interrelated, which means data integration can considerably change the way you run business internally or externally. When your employees are satisfied with streamlined workflows, they make efficient sales and marketing campaigns.
This, in turn, will have a positive impact on customer experience and loyalty. And when you utilize data integration in your business management, this makes you a step closer to your customers and a step ahead of the competition.