Social media marketing will always remain popular. But there’s another aspect of digital marketing that is gaining popularity. Content marketing. So, when you think about it, there are two major factors that drive traffic on the social web. Good content in all its multi-media splendour, as well as the social networks that spread it at breakneck speed.
This results in increased brand recognition, enquiries, leads, and sales. It’s all about being everywhere.
You’ve certainly heard a million times about content marketing, but how much work do you truly put into yours? Are you employing all possible tricks?
Get inspired by these top tricks from the top content marketing agencies you “must” utilise in your content marketing plan.
1. Start a Blog
If you don’t have a blog, or if it’s inactive, you should reconsider your objectives.
A blog will not only improve your SEO but will also provide authority to your brand, foster stronger customer connections, and bring more visitors to your website. So, what do you have to lose?
Experts from top content marketing agencies say – don’t only rely on your own blog; look for popular bloggers for whom you may guest post to help gain more eyes on your content.
Implement it by –
- Discovering what your target audience wants to read.
- Producing interesting, shareable material.
- Guest posting on the blogs of notable bloggers
2. Leverage Infographics
Infographics are all about statistics and figures and are an excellent method to convey information fast. They look wonderful when created effectively, and people on the internet tend to enjoy them. When it comes to producing an infographic, consider telling a story. Make sure to do thorough research on proper statistics and the right tale to convey.
A wonderful piece of advice by experts from top content marketing agencies is to run a survey to acquire the most recent and up-to-date information.
Implement it by –
- Using compelling design and statistics to tell the tale.
- Conducting surveys to obtain the most recent information.
- Sharing it on blogs, social media, and online forums.
3. Use Videos
Did you know that the most compelling way to interact with your audience is through video?
A one-minute video is worth 1.8 billion words, according to Forrester Research. This is because a video is considerably easier to consume and a lot more memorable than text. Experts from top content marketing agencies suggest that an explainer video is the best type of video you can make for your business, and it can be graphic, or screen captured.
However, if you want to make a video, you must consider your audience. Consider what challenges people confront and how you approach overcoming those problems – and use it as the foundation for your tale.
4. Leverage Social Media
Social media is an excellent platform for showcasing your personality as well as your material. You must be smart in your posting, mixing it up for different social sites.
Discussions are excellent for social media and a fun way to engage with your audience. You may initiate discussions on Instagram and LinkedIn by joining communities and groups that are relevant to your consumers.
Implement it as follows:
- Use compelling design and statistics to tell your story
- Conduct surveys to obtain the most recent information.
- Share it on blogs, social media, and online forums.
So, here you have it! These tips are excellent for getting you started on your content marketing journey. But while this can help get the ball rolling, engaging with top content marketing agencies such as AdLift can help you take your digital marketing game to the next level.
AdLift is one of the most well-known content marketing agencies, offering 360-degree solutions to introduce and familiarise your target audience with your brand. Visit their website to know more about their offerings.
Also read: 7 Pillars of A Successful Digital Marketing For Small Businesses
