First impressions are everything when it comes to selling a home. Now, if there is one thing that you can do to make it more appealing to most buyers, it would be hiring a property stylist. This approach surely makes a huge difference between getting an “okay price” and making the most out of the sale.
Styling companies Sydney and other Australian cities have will help you get things right from the start through the smart use of furniture, artwork, lighting, and other accessories to achieve the aesthetics and ambience that most buyers would be looking for.
Property Styling vs. Interior Design
There is some confusion between property stylists (sometimes called home stagers) and interior designers, and you should get it out of the way before hiring these professionals. Generally speaking, these two professions differ in many aspects, from their goals to the type of clients they have.
On one hand, the goal of a property stylist interior design companies employ is to prepare a home for selling by giving it its full potential. In a way, they try to highlight the property’s interiors, while de-personalising it, to attract most buyers. They usually work with individual sellers and real estate agents who want to maximise the sale of their properties.
On the other hand, an interior designer aims to create beautiful solutions that suit your requirements. They would tailor a space and turn it into something that you will love coming home to. Simply put, they are the best individuals to hire to improve your own home.
Based on this comparison, you need a property stylist, rather than an interior designer, if you have a property that you want to sell at the best possible price.
Important Factors to Consider When Hiring a Property Stylist
Like other professionals, not all property stylists are created equal. So, how do you know you are hiring the best people for styling your house for sale? Here are the essential factors to keep in mind.
1. Experience
When vetting a property stylist, you should look into their track record and know how long they have been in the business. You should also determine which type of properties they have worked on. While a stylist who has broad knowledge about sprucing all types of homes, one who has a good reputation in styling the house you have would be a better option.
On their part, experienced stylists would be willing to assess your property first hand and identify potential buyers to give you a general idea of the best plan to transform your property.
2. Expert Knowledge
Property styling is more than just playing with colour palettes, positioning furniture pieces, and arranging artwork—and a good stylist knows this. They understand how to present a home’s winning features to prospective buyers during house showings.
To get an idea of how knowledgeable a stylist is, you can tell them about the type of property you have and listen to their suggestions on how to spruce it up to its best potential.
3. Quality of Work
When assessing styling companies Sydney or other cities in Australia have to offer, you should ask to view their portfolio. This allows you to look at their previous work and determine whether their design solutions would suit your property’s requirements.
While your goal of staging a home is to neutralise and de-personalise interior spaces, you should still be careful of stylists who use too much white, as this would make your property look rather bland. A good stylist can give the place a personality of its own that still appeals to most buyers.
4. Familiarity with Your Target Market
Similar to real estate agents, the property stylists that you hire should be familiar with your property’s location. This means that they also know which type of buyers would be interested in your property. This makes it faster for you to close the sale at a price that is most favourable to you.
5. Asking Price
Naturally, you would like to hire stylists who offer lower quotes. However, this is still not a sensible reason to compromise quality over price. If the price sounds too good to be true, you could also be dealing with someone who would cut corners to complete the job. Remember—you are hiring a stylist with the aim to add value to the home you are selling, and poor-quality styling will not help you fulfil this objective.
Think of it as an investment. It does not matter how much you spend on a project as long as it attracts the best buyers and gives you the highest returns.
How Much Does Property Styling Cost
In this industry, the price depends on how much the stylists would charge for their professional fees. Also, it could vary from city to city. For example, the house staging Brisbane cost could be lower than that in Sydney.
Of course, prices would also differ based on the size of the project and the quality and quantity of furniture and accessories used. The condition of the property and the availability of stylists in your area would also have an impact on the project’s budget.
Regardless, you will get a good idea of the overall cost by asking the stylist for a quote during your first meeting or call.
Final Thoughts
Home selling is all about presenting that feeling and style to create an emotional connection between the property and the potential buyer. And, there would be no better way to achieve this than by hiring competent property styling companies Sydney or any other Australian city has today. With their expertise, you will surely be able to get the most out of each home you put on the market.
For more tips and information on real estate and business, check out the other articles on our site!
Also read: A Marketing Guide For Realtors
