The petroleum and gas industry is improving its operations and marketing with technology. With the pandemic currently affecting many sectors today, their use of technology to cope with the sudden change increases. Because of that, many petroleum companies are one of the industries that heavily rely on technology to improve their current sales and operations endeavors. While a few techs are costly to use and maintain, one current tech tool that many industries employ today holds a few modern tech integrations: QR codes.
And with their cost-effective yet multi-functional capabilities, petroleum companies are now integrating an advanced QR code generator online to create their QR codes and modernize the way they operate and market their products.
How do petroleum companies integrate QR codes in their marketing and operations?
Since the petroleum industry is a lucrative industry that markets petroleum and other oil products to consumers that require its use, the companies that sell these products are reinventing new ways to advertise them seamlessly. With QR codes as one of the technologies they consider to use, here are the following means petroleum companies integrate them in their marketing and operations.
1. Run an anniversary giveaway campaign
Just like other companies in the business sector, petroleum companies also have their fair share of hosting anniversary or seasonal giveaway campaigns to entice customers to buy their oil products and get a chance to win some exciting monetary or itemized prizes. And with every campaign integrated to increase their sales and profits, a few of them are incorporating a QR code for registration to hold their online giveaway registration web page and allow customers who purchased and meet the required amount of petroleum to sign up for the giveaway.
2. Receive product payments
In a world where cashless payments play a dominant role in the COVID-19 stricken surroundings, petroleum companies are also tapping its use to accelerate payment transactions and secure their customer and staff’s health and well-being. And with QR code payments as one of the cashless payment methods most businesses integrate today, petroleum companies today are also adopting this payment method in their gas stations.
3. Store pertinent company-related documents
As most petroleum companies are still dependent on giving out reports and documenting them in print or digital papers, ensuring their data security is crucial in this industry. Because of that, many companies are future-proofing their means of data and document exchange using QR codes.
They can color-code the QR code they use to store their documents to organize their importance utilizing a QR code generator with logo online and customize its layout.
4. Introduce their mobile app via QR codes
As part of the modernization of their operations, a few petroleum companies are now including a mobile app that customers can download and navigate how to gain discounts and locate the nearest gas stations owned by a particular petroleum company.
With the use of QR codes, they can accelerate the introduction of their mobile app by strategically placing an app store QR code in their gas station advert post or on their social media posting.
5. Promote their social media and let customers connect with them online
Social media has become an integral component of business marketing structures today. It is the most humane interactive channel that one digital marketer can use to gather more leads and convert them into paying customers. Because of that, many petroleum companies are also reinforcing their marketing means on social media and increasing their social media followings by placing posts that many users can relate to.
To accelerate their social media followings and presence on these platforms, they can integrate a social media QR code to include in their print marketing items like flyers brochures or place them in their product packaging.
Conclusion
Since QR codes are now widely embraced by companies with varied business-focus, the petroleum and oil industry also take an opportunity to improve their marketing and operating schemes with these barcodes.
As the future with QR codes is now seen and integrated with every contactless and modern business transaction, the possibilities businesses can create with them increase while keeping their total spending subtle and using their saved budget for other company affairs.
Also read: Why Oil Well Investing is A Better Option?
