Additional advertising traffic is beneficial to site marketing and, as a result, SEO. Advertising traffic, not the presence or absence of any advertising, affects rankings. Search engines are excellent at recognizing advertising and distinguishing it from natural traffic. Regardless of the number of websites or search engine impressions involved.
The exact user behaviors on the site after the transition from search are an essential aspect of the impact of contextual advertising on Google. Visitors who stay longer reach the goal (contact form, viewing depth), and become a confirmation of the relevance of the search engine page.
That is, it just means that with the right SEO and Turkish proxy from Soax.com for IT security measures, traffic from the context will be an additional factor in raising the rating of the Internet resource. A particular amount of conversions through contextual advertising is not considered a direct consideration by search engines when determining a site’s ranking.
How to Make Contextual Advertising More Successful for Marketing and SEO?
Searching for weird Google tricks is not recommended. High-quality contextual advertising attracts visitors who are interested in your product. The site’s visitors spend a lot of time there. The search engine recognizes that your site is attractive to users based on these indicators, and the site begins to rank higher as a result of behavioral considerations.
If contextual advertising promises one thing and the site promises something else, the visitor quickly closes the page. But how much time he spent on the site after clicking on the link, the search engine has already tracked. If this happens all the time, the site in the eyes of Google will be of poor quality. As a result, his rating on the issue is declining.
For the impact of advertising to be positive and take into account behavioral factors, it must be set up correctly. Ads should attract only those users/customers to the search page who are looking for what you can offer them. You shouldn’t drive in heavy traffic without clearly targeting your audience.
How to Plan SEO Campaigns and Advertising on Google?
In practice, it is most successful to combine both organic and paid methods of drawing consumers to the site at the same time. This is not an attempt to upsell the buyer beyond what he intended to purchase. Contextual advertising will assist you to fill in the gaps for those searches for which your site is not ranked in natural search. Conversely, if you have a high position, you do not need to place ads on these keywords, because you are already on the 1st page.
Contextual advertising is an approach designed to quickly alter and apply the complete Internet marketing plan. SEO is a well-thought-out strategy.
You should optimize your ads. Take care of:
- competent headlines;
- the relevance of ads;
- targeting of your audience;
- quality of landing pages.
Thus, using SEO marketing and advertising on Google aids not only in achieving the desired result quickly, but also in maintaining it for a long period while reducing expenditures.
Also read: Importance of Digital Marketing for Entrepreneurs