Pinterest is a social media platform great for finding, sharing, and storing images that might interest you. Users use it to discover ideas and content. If you want to get your hands on getting traffic from Pinterest, you need to follow a success-proof Pinterest marketing strategy.
So, before going on that, firstly, I will show you a step-by-step guide on creating a perfect Pinterest business account.
Importance of having a Pinterest Business Account
A Pinterest account has many benefits, especially for a business owner. If you aren’t using Pinterest, you are missing out on how to use this platform to market your products and services.
Here are some of the importance of having a Pinterest account:
1. Traffic Generation
Pinterest is an excellent platform for generating and driving traffic to your website. By creating high-quality images that are visually appealing to users, you can drive traffic to your website simply by linking to those images.
2. Brand Awareness
Do you want your brand to be known? Pinterest is a powerful tool when it comes to brand awareness. It is excellent for building brand awareness. You can do this by uploading and sharing pins aligning with your brand’s colour, value, and goal. This will increase your brand visibility and reach online.
3. Get Visible On Search Engines
Having a Pinterest account makes your content visible and discoverable on search engines.
4. Large User Base
According to Oberlo, Pinterest is the seventh most used website, with about 39% of American adult users. You can use this as a platform to open doors to millions of new customers for your business.
Pinterest provides valuable insights about your audience demographics, behaviour on your site, and interests. With these insights, you can understand what resonates with them best and how to adjust your Pinterest marketing strategy.
Step-by-Step Guide on How to Create a Pinterest Business Account
Creating a Pinterest account is straightforward.
Here is a step-by-step guide on how to create a Pinterest account.
- Go to the Pinterest Website
Before you can start creating a Pinterest account, the first step is to go to the Pinterest Website, and you can do that by visiting “www.pinterest.com”. There you can get started with the creation process.
2. Sign Up
On the homepage, you will see a signup button; click on it to start the registration process.
You will be taken to a new page where you will be asked to input basic information about yourself.
3. Account Type
There are options to choose between opening a business account and a personal account, as seen in the image above. Choose the one that fits you best, and continue with the registration process.
4. Email address and Password
Once you are done with the choice of account you want to create, a new page will show up where you will need to add your email address and Password. Provide a valid email address and a strong password which can be a mixture of letters, symbols, alphabets etc.
Check your email for a confirmation message from Pinterest, then confirm your email address.
5. Choose your Gender
Enter your details, such as your gender, age, and country/region. This is to ensure they serve you better.
6. Choose your Topics/Interests
Once you are done signing up, Pinterest will ask you to choose your area of interest and the topics you will follow, which can be your hobbies or interests. You can choose from any of the following categories; DIY and Crafts, Travel, Technology, Beauty, Fashion etc.
This will enable Pinterest to serve you with content relevant to your interests.
7. Follow Others
After choosing your interests or topics, you need to decide who to follow according to your interests to avoid missing any critical updates from them.
You can explore the ‘Recommendation’ section by clicking ‘Following’ in the upper left option of your new home feed, or you can manually search for users using their names or by interest.
8. Create Boards/Pin
The next thing to do is to create your boards. A Pinterest board can be completed in two different ways.
You can start a new board from your profile page with the first option. Afterwards, you can later add pins to it.
When saving a pin, a new board can also be created. When you find a pin, you want to save it but don’t have a suitable board to keep it to, and the second option is fantastic.
By clicking on your profile image in the top right corner of the screen, you can access your “Profile” page.
You will see a plus sign icon to the right of the page, directly beneath your name. Just click it.
You’ll be prompted with a drop-down menu to choose between creating a “Pin” or “Board.” Choose “Board” or “Pin”, depending on what you want to create.
If you choose “Create Board”, a popup will appear. Enter the name of your new board here, and follow the instructions as seen on your screen.
To create a ‘Pin’, click the Create button on the top right corner of your Pinterest profile page. You can then upload an image or video from your computer, add a title and description, and choose which board to save the pin to.
9. Engage with Users
You need to engage with users to build your following and connect with people with the same interest as yours.
Pinterest is a social media platform just like Facebook, Instagram etc. You can also comment, like, share pins, and send private messages here.
10. Optimize your Pinterest profile
While some companies have frequently overlooked Pinterest as a helpful marketing tool, more and more companies include it in their social media plans as they seek to position their goods in positive, wholesome, and safe online spaces.
People use Pinterest for inspiration.
Pinterest describes itself as a calm space that gives users an easy way to find what they love for themselves, whether it’s for a new haircut, an at-home workout, or their following go-to weeknight dinner recipe.
To optimize your Pinterest profile, start by uploading your profile picture, writing a short bio that effectively describes your interest, and linking your website to your Pinterest profile.
Add relevant keywords to your pins always to enhance visibility in search results.
Follow these methods above to create your Pinterest account, and good luck.
Also read: Shopify Store Optimization Tips for Better Performance