Instagram’s growth is increasing day by day. Now the number of monthly users has become 1 billion. Instagram is the #2 most used traditional social networks, after Facebook. The majority of people use Instagram to watch photos and videos uploaded by their friends, celebrities, and brands. Companies use Instagram for growing their business because the user engagement on Instagram is 10 times more than other social media platforms like Facebook or Twitter.
Optimizing Instagram profile is extremely important to increase engagement on Instagram. Business accounts can “boost” their Instagram engagement by using paid promotions that ensure to increase your content reach whatever you post.
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1. Optimize your Instagram bio
You must have heard “Charity begins from home”. Here, we won’t talk about charity but you need to understand that increasing Instagram engagement begins from optimizing Instagram profile.
Firstly, let’s talk about your Instagram username and business name. As a brand, keep your username short and attractive while including your brand name and your focus keyword tool. In your business name, you should add a relevant keyword that you think users will search for, to find your business.
Now it’s time to optimize your description. Describe your brand in pointers using the most relevant keywords. Also, add relevant and popular hashtags that will also help your profile rank higher on Instagram. Add your website link, CTA, and contact information such as your address, email address, and phone number.
2. Engage with similar accounts like yours
“Engagement gives engagement” is the basic rule of Instagram marketing. By interacting with other users’ accounts that post your type of content, you can optimize your account. The quality and quantity of Instagram engagement depend on your investment of time on similar accounts. You can even choose some of the best instagram font generator tools and make your profile attractive.
Find those accounts and then try to like and comment on their posts. Also, request them to collaborate with you or just do a shoutout. This will make you visible to their audience too.
Use these tips to find similar accounts like yours on Instagram:
- Always go through Instagram’s recommendations of content of your choice.
- Search by entering keywords into the search bar while selecting ‘People’.
- Enter a hashtag in the search bar, and find the top posts. Engage with those top accounts.
3. Choose the best time to post
Instagram engagement will be limited by posting at the wrong time. Your post’s reach and Instagram engagement if you post during the hours when your audience is most active.
To know about your best time to post, invest some time in monitoring and tracking your account’s performance. Do some analysis in Instagram insights to learn about your best time to post to attract an audience. This will not only help to increase your engagement and reach but your followers too.
4. Interact with Instagram Stories stickers
More than 500 million people on Instagram put Instagram Stories every day. Instagram Stories offers several features like multiple filters, GIFs, and location tagging. For influencer marketing, Instagram stories are a perfect place. You can use Instagram Stories stickers to boost your engagement and interact more with your audience. Stickers like Countdown Sticker and Quiz Sticker encourage followers to like, comment, chat, and share their opinions and experiences.
5. Experiment with videos
Several studies show that photos on Instagram get more overall engagement. But on closer examination, NewsWhip studied that while photos get more instagram likes (and overall engagement), on average than videos, but videos generate more comments than photos. In fact, videos receive more than twice the amount of comments as compared to photos.
It is not certain if the Instagram algorithm values comments over likes or treats them equally. But since commenting needs more effort from a user, the first condition is possible. This might help your post rank higher in its category.
Last year, Instagram found that the watch time of its videos increased by over 40% over a period of six months. At this growth rate, it might be great to experiment with video content to see if it increases your engagement on Instagram or not.
6. Use long-tail hashtags
Long-tail hashtags are specific and detailed and they increase the relation with your posts. You should use long-tail hashtags to help your post reach the right audience, engage them, and encourage them to visit your Instagram profile.
If you use a long-tail hashtag in any of your posts, when someone else will use that hashtag after you, the visibility of your post will increase. Do not forget to keep the hashtag relevant to your brand, niche, and content of the post.
7. Host contests
Asking questions or calling for action is one of the most fun and effective ways to encourage your audience to interact with your Instagram posts. You can use some of these call-to-actions:
- Enter to win by commenting below your favorite emoji party combo!
- To enter, tag a friend in the comments below who loves to do makeup!
- What is on your reading list this week? Tell us in the comments below!
While giveaway contests generate more comments than usual posts, you should give it a few-month break to keep things fun and exciting.
Conclusion
The main objective of Instagram and most of the social media platforms is to make users satisfied and let them enjoy the experience. It is high time to use Instagram for business and make yourself famous.
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