Are you hiring a food marketing agency? This can be a huge step for your brand and one that can prove to be very beneficial. From attracting more clients to getting your name out there on social media, there are a host of advantages you can enjoy when you work with the right food marketing agency. But, before you can enjoy these benefits, you need to take your time and hire a good food marketing agency. Namely, you want the team to have experience so that you are reassured they know what they are doing.
So, are there any elements you should look out for when hiring a food marketing agency? Well, one thing that businesses love to look for is name dropping. In other words, on a food marketing agency’s website, they are likely to mention big brands they have worked with in the past. Is this something you should be paying attention to? Let’s take a closer look.
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Does Working with Big Brands Matter?
When you start researching the best food marketing agencies, there is no doubt that you are going to like the fact that they have worked with huge brands before. This indicates that famous companies have trusted them and achieved results with their services. It is also proof that they have experience and know what it takes to take a brand to the next level.
For example, consider Ceres PR. They have an experienced team and you can click on this link to find out more about them. Some of their previous clients include Paul Hollywood, Doves Farm, Yakult and The Little Mill Company, which fills you with confidence before you work with the team.
So, what happens if a food marketing agency has not worked with big brands or names that you recognise? Well, this is not always going to be the end of the world. While it is exciting when an agency has worked with famous brands, this team might be new in the industry or still working their way up. It does not always indicate that the food marketing agency will not be the right fit for you.
Do Not Just Rely on Big Names
It is very encouraging when you see a food marketing agency work with big brands in the industry. Indeed, this is going to show them in a good light and you believe that you can trust them with your brand. But, you do not want to rely on this information alone. For example, avoid simply looking at their website, viewing the client names they have worked with and hiring them straight away. Instead, you want to do some digging and research to make sure that the team is going to be right for you.
It can be beneficial to look for examples of their work and the food marketing agency’s portfolio. You can gain a good idea of their style and how they operate, as well as what they have achieved for brands. In particular, it can be encouraging when a food marketing agency can provide you with statistics and the results of their campaigns so that you know there has been success.
Look at the Whole Picture
Choosing a food marketing agency should not be a task that you take on lightly. There is a lot of research that goes into finding the right one for you. Indeed, working with big names is helpful and viewing their portfolio will give you a good idea of how that team operates. But, you also have to reach out to them and see what you think of their communication. Sometimes, a food marketing agency might seem good on paper. But, you need to test them out and see how they treat you as a client.
When you find a food marketing agency that you like, contact them. You can either send them an email or call the team and ask questions. See how they respond to your contact and whether you like their response. You always want to trust your gut. If you feel comfortable with this team and are confident that they have experience then this can let you move onto the next stage with hiring.
But, if the communication is strained or you wait a long time on a reply, this could be an indication that you should contact someone else. Putting in the time now to find the right agency is something that will pay off later on.
Also read: The Best Things About Digital Marketing Agencies You Should Not Miss
