Fundraising can be difficult. There are many factors that decide whether someone is prepared to support a cause. These can include the potential benefit of the cause to the individual, their current financial situation, the locality of the charity, and even how much of what is raised actually goes to help the people that need it.
In many cases, the funds that reach people in need are much lower than you think. That’s why you should consider giving to Surf Life Saving Australia. If you or anyone you know goes to the beach then their life could be saved by this service. In addition, as surf lifesavers are volunteers, all the money raised goes to buying the equipment they need to save lives.
It’s something they do well as more than 10,000 people are rescued from the water every year. To ensure you reach your target audience and raise as many funds as possible, you need to know and embrace the latest fundraising trends.
1. Flexible Donating
People are increasingly living electronic lives and this means anyone looking to fundraise needs to target them through electronic means. It’s essential that you make it as easy as possible to donate through mobile devices, including smartwatches and other wearable items. Using QR codes is also an effective way to allow speedy electronic donations.
Alongside this make sure there are donate buttons on cryptocurrencies, digital wallets, and payment apps. Careful placement of these donation buttons means people can donate in seconds and move on, that’s before they have time to think about their decision.
2. Virtual Events
Virtual events have been embraced in recent years. This process has been sped up by the global pandemic. In effect, it is a great opportunity to stage an event online, whether it is lessons in beach safety, surfing, or how to exercise from your armchair.
A virtual event allows thousands of people to sign on and watch while building relationships with potential donors and allowing them to donate spontaneously. The better the virtual content the more likely it is you’ll get donations.
3. Workplace Giving
People are increasingly aware of the damage being done to the environment and how they can help, even by making small donations. However, many people don’t know the best way to give or who to give to. By targeting workplaces, you can make it much easier for them to give. All you have to do is share with them the importance of their donation.
4. Recurring Donations
This is already a trend for some people but it is going to become increasingly popular. The main aim is to ensure it is as easy as possible to arrange recurring donations. Fortunately, electronic payment methods, such as Apple pay and PayPal mean that this is surprisingly easy to create. People can set the donation amount and regularity in seconds and move on with their day, feeling good about themselves.
The key to embracing these innovations and fundraising trends is to create the best possible content. The more you connect with people the easier it is for them to give.
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