Identify the business objectives of your law firm
Legal PR services can help your firm identify your business goals. Let Pearl Lemon PR help you with just that. Investing in excellent public relations can help businesses grow rapidly, increase audience awareness, and accelerate business development cycles. If you make sure your goals are clear and stay true to your business core, harnessing this power can be a terrific boost. As a result, you should ask, “How can public relations help our firm reach the objectives we set for ourselves?”
Analyzing your business objectives and key performance indicators for your firm is a good start to developing measurable objectives for public relations in your law firm. You must demonstrate how public relations has contributed to the success of your overall plan when you measure its value.
Quantifiable business goals are also necessary for law firms. If there is nothing to measure, the strategic plans will disappear into thin air.
For instance, quantitative KPIs include increased profits per partner (PPPs), an increase of 15 percent in profitability, an increase of 20 percent, market expansion through acquisitions and developments (M&A), adding new services, focusing on profitable practice groups, adding 10 percent to the number of attorneys with books exceeding $500k, ranking higher in the relevant Am Law rankings, etc.
The quantifiable goals are all measurable as you can see.
Set business goals for your law firm
Q. What are your business’ core objectives?
A. Following the identification of your firm’s business objectives, you need to define your firm’s public relations goals.
By implementing a public relations plan, what do you hope to achieve?
The moment someone hears the name of your law firm, what are you hoping they will think, say, or do?
When launching a public relations campaign, lawyers and managing partners should ask themselves this question.
Using the answers you get, you can develop a blueprint of your plan and identify the best implementation tools.
You should ask yourself how PR can contribute to the achievement of your quantifiable business objectives.
Compared to other disciplines like advertising, what is public relations better at? The next step is to define your relations objectives once you’ve answered these questions.
Lawyers typically strive for the following objectives in public relations:
- Spread the word about your legal services.
- Enhance the public’s perception of your law firm, your attorneys, and your services.
- Inform your law firm’s clients and constituents as soon as possible when merging, acquiring, or moving offices.
- Attract new clients and boost profits.
- Keeping existing customers.Identify new market segments for acquiring prospective clients.
- Goodwill among employees should be developed.
- In order to increase public support, be sure the media pays attention to successful settlements, verdicts or court findings.
- Explore the possibility of other plaintiffs, including class actions, multidistrict litigation, and multi-party litigation.
- Make referrals to other lawyers.
As a result of today’s digital world, public relations can now be used to interact with your audience in a two-way manner.
Also read: Understanding the Law of Diminishing Marginal Utility
