Managed services have taken the business world by storm. Everything from finance to human resources and logistics is outsourced to professional managed services. More specifically, managed IT services have meant that even the smallest of businesses can access and use the best sector-specific software currently available. Cloud computing has made software as a service more widely possible and a commonplace solution, now used as a basis for many marketing campaigns.
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What is software as a service?
SaaS is a software distribution and sharing model whereby a cloud IT provider is able to host software applications and then make these available to business users over the internet in the cloud. The cloud and host could very well be the software developer, or there could be an independent developer who simply contracts a third-party cloud provider to host their software and associated applications.
The actual products could range from entertainment to advanced information technology and business tools. It is a market that will be worth $200 billion by the year 2024, and as such, it is growing and developing all the time, meaning that should your business want to remain competitive, there will be no choice but to embrace SaaS. Marketing may be one of the best ways to do just this and provide for a return-on-investment calculation that has henceforth been a lot more difficult to do.
How does marketing benefit from software as a service?
Access to sector-specific CRM systems means being able to manage your business customer relationships is vital for success. It is now commonplace to find sector-specific software to enable this process in the cloud. You no longer have to reinvent the wheel to monitor and gather customer relationship information, simply implement an existing software program or application.
Software and apps that are able to integrate big data with personalized marketing offers can be found online and have proven to be a straightforward way to enter the fray. The smallest of businesses that have access to big data can not use this with apps to design and implement personalized marketing offers.
There have also been extremely specific niches emerging, with examples like the political campaign SMS marketing software that have been incredibly successful in driving people to action/to vote. Or fundraising and crowdfunding apps that charities and startups have made use of.
SaaS is cost effective as you will only pay for what you use, and there are no development costs included in your subscription fees. The app developer provides all maintenance and support or host, and the wide proliferation of developers has served to keep prices down, and SaaS is the most affordable managed IT solution. With it, you will be able to be accessed on your mobile device and anywhere that has internet connectivity.
Software as a service is one of the best means for businesses to join the fast lane and compete with others in their sector. As a marketing tool, software as a service is noted by many as the easiest way to design, implement and monitor your business marketing campaign and will go a long way to ensuring its success.