Building an e-commerce website is not a difficult feat to achieve in 2023. However, this seems to be true for millions of small business owners like you. You see, merely having an online existence is no longer the priority today. Rather, it’s time to focus on whether your website is serving the real purpose of attracting enough Target audiences and making enough sales.
In order to make your florist shop website user-friendly, attractive, and functional, you should pay attention to the following details:
1. A simple sitemap
Firstly, your website should have a simple and uncomplicated design. Too many subsections or categories of pages will make things unnecessarily complicated. Rather, aim for a relatively linear design and create only 4-5 main tabs, and include your webpages under them. Provide the sitemap in the footer section so that an audience member can navigate to any page he wants to, easily and fast. Keeping the navigation simple allows visitors to find what they need without getting overwhelmed.
2. Detailed information
Add as much detail as possible on the topic. Your customers should not feel confused, or looking for answers here and there. This applies especially to the product pages. The product description should be written in a way that answers all questions that might arise in a potential buyer’s mind. It should be accompanied by clear and high-quality product pictures that users can zoom into. As they cannot verify the products in real life, you should do everything to offer as close an experience as possible virtually
3. Colloquial and simple language
The language of your website should be simple, easily understandable, and friendly. The tone of your website should be warm and inviting. Expect visitors with different first languages and educational qualifications. So, don’t use very posh English or difficult jargon. After all, your primary goal is to make a sale. If visitors don’t even understand what you are saying, they will not be able to shop on your website.
4. Clear and direct CTAs
Include direct, clear, and concise CTAs on your website. Be clear about your goals and decide what kinds of CTAs should go on different pages and places on your website. Use very short and direct indications to ask your audience to perform a specific task. Make the CTA buttons bigger and brighter to be easily noticeable, and so that it attracts the visitor’s attention immediately.
5. Uncomplicated form submissions
If you are collecting data from your visitors through forms, then also, you should pay extra attention to the contents and the language of your forms. Don’t make things too complicated for your visitors by asking invasive and difficult-to-answer questions. Respect their time and keep the form as short as possible.
6. Fast loading
A slow-loading website will kill all your noble endeavors. There’s nothing more off-putting than a website that takes forever to load. So, make sure that this is not the case with your floral website, and that it loads faster without any lag. Also, check the navigation time from the landing page to other pages to make sure that visitors can have a smooth experience on your website.
7. Compatibility with different devices and platforms
Your website should be compatible with different devices and platforms such as laptops or smartphones, as well as Android or iOS background. Nowadays, most people shop from their handheld devices. So, you should optimize your website for all these different platforms. Getting a POS system like Hana floral software will help you greatly to optimize your website for different platforms.
8. Prominent contact information
Make your contact details easy for customers to find. List your phone number, email address, and physical location prominently in the header or footer. Many customers want to speak to a real person when needing help. Clear contact info provides a sense of trust in your business. Quick access to support improves customer satisfaction.
9. Blog or resources section
Additionally, consider adding an in-depth blog or resources section to your website with useful and engaging content for customers. This provides value beyond just selling products, helping to build brand loyalty. Share care tips for different types of flowers, step-by-step inspiration for floral design, seasonal decoration ideas, DIY project tutorials, or other related topics that would interest your target audience.
Treat it as you would the product pages – with thoughtful topics, excellent visuals, and clear text. Put effort into creating high-quality, long-form blog content around your industry- it will surely help your site in the long term as it ranks.
If you follow these simple and easy tips, you will be able to build a highly optimized, user-friendly, and attractive website that will improve your floral business significantly. Still, feeling lost? Get a Floral POS Software like Hana POS for your floral business and let it do the hard work for you. Get on a call now to see how it will work out for you!