TikTok recently announced that it will be launching a new “Series” feature that will allow selecting creators to place exclusive videos behind a paywall for viewers to purchase.
However, the creators can buy the content through in-video links or a creator’s profile. Also, TikTokers will be able to keep 100% of their earnings (after fees). It’s bound to provide lucrative opportunities to those creating content on the app.
Therefore, if you want to know and use TikTok’s new feature, this guide breaks down everything you need to know about Series. Including how it works, its benefits, and its eligibility criteria.
TikTok launches new video paywall feature ‘Series’
TikTok has launched a new feature, ‘Series,’ which will allow creators to lock collections of videos behind a paywall. It is reportedly costing anywhere from 99 cents to $189.99 to unlock.
However, millions of people use the video platform around the world, and there’s practically a constant stream of new content being uploaded.
In March, TikTok launched a new feature ‘Series,’ which will allow creators to put videos behind a paywall.
Creators can post collections of premium content. Also, one Series Includes up to 80 videos, each up to 20 minutes long. This content will be behind a paywall, which users can then purchase for access.
What Is TikTok Series?
TikTok Series is a new way for creators on the app to monetize their content. With the Series feature, creators can post content in collections of up to 80 videos. Also, each video is up to 20 minutes long. This is something of a departure from the usually short-form nature of the app. So up until now, videos have been capped at 10 minutes. This type of content can include things like beauty and skincare tutorials, cooking tutorials, fitness, comedy sketches and more.
Currently, only select creators can use the feature. However, applications will be open in the coming months for new creators. Also, to join and create their videos for the Series.
How to Use the ‘Series’ Feature on TikTok?
The feature has currently been rolled out to select creators only. TikTok plans to launch a Series for more influencers in the upcoming months. Followers can get access to the premium content purchasing through direct in-video links or the creator’s profile.
The platform has said that creators would get 100% of their earnings for a ‘limited time’. “Creators can select how much their Series should cost that best reflects the value of their exclusive content. Which they can purchase for access via direct in-video links or through a creator’s profile,” TikTok explained.
“Through Series, creators can build even stronger relationships with their viewers while also giving viewers another way to support creators.” Previously, the only way a creator could earn on the platform. That was through the Creator Fund. Moreover, which relied on Live gifts sent by the viewers, which could be converted into real money.
“Series joins our growing range of monetization solutions as we continue to build new ways for creators to feel valued and rewarded as they inspire and engage our community,” said the platform.
Who is eligible for the TikTok Series?
At the current time, it’s unclear which content creators will be able to take part in the TikTok Series. The app announced that applications will join the feature. So, we recommend following TikTok’s newsroom to stay up to date.
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