A study has revealed that small businesses are trying to find their foot holding on social media platforms. While it is no mystery that social media platforms have become a tool to reach people, what many didn’t anticipate is that the business owners are now faking Tiktok to promote their businesses as well. Tiktok has quickly become an opening where small business owners are coming together to spread awareness about their products.
Tiktok says the small businesses have started flocking to the site. Sources have revealed that Tiktok has partnered with Hello Alice. It is a leading organization that dedicates its services to small and medium-sized businesses. They help navigate through the SMB in the digitized era.
Not only that, the statistics have revealed that Hello Alice invited up to 750,000 SMBs from their network so that small business owners can participate in the study. It will help them examine the current use as well as the perceptions of digital marketing platforms by SMBs.
SMBs broaden its horizon with Tiktok
The resulting report that the source has titled “Small Business Digital Marketing Trends” has uncovered some interesting insight into how SMBs are using Tiktok. It will assist in finding new audiences, building communities, and generating results in the real world as well.
The report has also revealed that the owners understand the value of social media platforms. These digital platforms are not just a place to share the awareness, but a critical tool that will help them reach the customers. Thus, it will assist them in growing their businesses as well.
A lot of SMBs are now using social media platforms to increase their digital presence. One of the recent places where they have found respite is Tiktok. They are actively using Tiktok to follow their customers, reach them and accelerate their growth as well.
The same report has also revealed that 67% of SMBs have indicated that they are the most optimistic about their potential growth on Tiktok.
Small Businesses: Tiktok Is A Funny Tool
A statement on the Tiktok newsroom website confirmed their stances on the matter. They revealed, “We’ve heard from countless small businesses that TikTok has helped them launch or build their business, and some have told us that TikTok helped them survive the darkest days of the pandemic. In part, this success seems to stem from the fact that small businesses feel ‘at home’ on TikTok and are enjoying the experience. According to the report, 81% of small businesses say that TikTok is fun and 73% say it’s easy to use.”
About the SMBs joining the platform so that the platform can celebrate and encourage others to pour in as well, they said, “We’ve long celebrated our community’s ability to be authentic and share their stories without polish or filters, and we’re excited to see how small businesses continue to leverage our creative tools. Starting anything new can be daunting, and we know that launching a business on TikTok is no exception. Once businesses take the plunge, the joy of creating is contagious. Of small businesses who are currently using TikTok, 78% say they plan on increasing their investment in the platform.”
Ending Note
The involvement of Hello Alice will prove to be beneficial for small business owners. To know more about this deal, keep yourself updated with us.
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