The amount of content on the internet is increasing every single day. This means that it’s becoming harder and harder to get your content noticed by search engines. However, there is a solution, i-e SEO copywriting with First Page. Optimizing your content for SEO, or Search Engine Optimization, can help you stand out among the many other pages on the web. By optimizing your copywriting for SEO, you will have a better chance of being ranked by search engines like Google.
There are several different types of optimizations for SEO copywriting that you should be aware of as a writer. From keyword research to meta descriptions, these four types of optimizations for SEO copywriting are all crucial to help you rank higher in search results.
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On-Page Optimization
Optimizing a website’s content is one way to gain higher rankings in search engines.
The main goal of on-page SEO is to tell search engines what the topic or theme of your page is (in other words, what you’re trying to rank for). For example, if you’re trying to rank your page for the keyword “dog food,” then you should mention that phrase several times throughout your page. This can be in the form of:
Title Tags: Your title tag is the first indication search engines will have as to what that page is about. You can use keyword research tools like KWFinder and Moz Keyword Explorer to find keywords with high monthly search volume that you can use in your title tag (and other parts of your on-page SEO).
Density and Proximity
Next to having a good keyword, the density and proximity of that keyword is the most important factor in search engine optimization.
The closer your keyword is to other important elements on the page, such as the title or body copy, the higher it will rank. For example, if you’re writing an article about social media optimization (SMO), you’ll want to make sure the keyword “social media optimization” appears in your title tag, first paragraph, meta description (when applicable) and URL slug. You’ll also want to sprinkle it throughout your article at least five times without repeating it more than two times in a row. This might sound tedious, but this kind of attention to detail can help your article come up first in search results for that term — especially if you don’t have many other pages competing with you.
Technical optimization
Technical optimization is another aspect of search engine optimization where you focus on the technical aspects of your website instead of what users see and interact with. This includes invisible coding such as meta tags and also basic things like ensuring that all links work properly and redirect users to the correct pages when clicked on.
Readability Optimization
Readability optimization is about making it easy for people to read and understand your content, through the use of short sentences, short paragraphs, and simple words where possible. Findability is about making sure that the links to your article are easy to find — from your own site, from other sites, from social media, etc.
Credibility and relevance are about making sure that what people find when they get to your content matches their expectations based on the links they followed to get there.
