If you want your freelance business to succeed, you must get out there and promote yourself. And what better way to promote yourself than through social media? It is one of the best ways to promote your skills online.
Social media marketing can bring tremendous results to any business, from Facebook and Instagram to LinkedIn and Twitter. When you have social media, you don’t need the marketing budget of a large corporation. It is an easy and cost-effective way to build and promote your skills. You can not only advertise your services, but you can also build strong relationships with your clients.
Some social media marketing strategies will help you market your freelance services.
Tips to promote your freelance consulting services
1. Have a professional social media account
If you want maximum results, your first focus should be building a strong, professional online presence. Decide which social media channels you want to use and try to leverage each platform’s strengths. Utilizing multiple platforms rather than just one will help you reach more people.
By making a separate account for your freelance services, you’ll have more freedom to do whatever you want with your account. You’ll also be able to separate clients and business partners from friends and family. At the same time, the professional account will only be focused on promoting your brand.
In your professional account, you must be clear about who you are, what you offer, and why people should choose you over competitors. Connect your professional account to your private account so followers know who’s behind it.
Setting up an Instagram business account will make you look professional and enhance your credibility. Don’t forget to include a link to your website or business page.
2. Use an eye-catching logo for your brand
Branding is an integral part of any business. How your clients think about your business depends on a few things, such as brand name, logo, personality, etc. You need to make sure that everything you put out represents the brand as a whole. It is why it’s important to use matching icons and logos, as this will help people identify your business.
As a freelance consultant, you can create a custom consultancy logo to use as your profile image on social media. The logo needs to be simple, and the color scheme should be pleasing to the eye. You need to use the same branding logo across all social media platforms. Consistency across different platforms will help you get more public exposure. You’ll also be able to differentiate your brand identity so your clients will recognize you as you. Consistency across different platforms will also help you gain loyal clients.
3. Be consistent with your posts
Social media is all about conversations; one thing it loves is consistency. The more consistent you are with your posts, the more likely they will be seen by more people. You keep followers constantly reminded of your freelancing services by showcasing your work regularly.
Show off your best content and ask for feedback from your followers to keep them engaged. It will boost your discoverability and attract potential clients.
Make posts guiding people on what they can do if they are new to freelance consulting. Tell people how you consult with your client companies, bring knowledge and understanding to a project, deal with invoicing and tax, etc.
Not every follower wants to hire you; some people are happy to learn and get advice. What’s important is that even if these followers aren’t hiring you, they’ll help you build valuable connections and expand your business.
4. Expand your networks
The ability to cultivate connections and expand networks has been made much easier with the growth of social media. It’s not what you know but rather whom you know. Using your account to network with others is a great way to promote your services.
Even if your main goal is to reach more clients, you’ll gain many new contacts through networking like suppliers, influencers, etc. Try and talk to more people in communities around your industry. Also, connect with other freelancers who probably have some excellent advice.
Platforms such as Facebook, LinkedIn, and Twitter are perfect for building professional connections. Creating social networks will help you get access to potential clients in every niche you can think of.
5. Keep up with trends
Social media platforms push and promote content pieces based on trends. You can build your ideal audience when you base your content around these trends.
Trending topics such as financial struggles for smaller businesses or the launch of artificial intelligence software are some things you can share your ideas about. At the same time, keep your content light-hearted and fun by posting memes now and then.
Take advantage of the social media algorithm by using trending hashtags, as this will get your posts in more people’s feeds.
Recently, social media has become one of the best places to market and promote businesses. Whether you are an established freelancer or a new one, marketing through it will be crucial to your success.
These social media marketing techniques can help you secure many new clients when implemented correctly. Regardless of which platforms you use, be consistent; once you’ve put in enough effort.
Also read: How to Promote a Channel on YouTube? 5 Promotion Hacks