The Internet has changed the dimensions of human life. Business, trade, communication, and now thanks to the pandemic, education, too, all these fields are opting to go online as much as possible. Got a question? Ask the internet. One click and the internet will get you thousands of results. The world is going digital. With these changing dynamics, now it’s time that you step up your website content game. Here is a one-stop guide.
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What is SEO?
Search Engine Optimization is a process by which you can improve your site to increase its visibility in search results on browsers like Google, Bing, etc.
Optimizing your website results in
- Improved efficiency of your web page
- Increased traffic (number of web users visiting your website)
- Improved brand visibility and awareness
- Improved website rank on Search Engine Result Pages.
Search engines like Google use bots to crawl web pages. Their algorithms analyze pages and determine the order of web pages that should appear in the result of a search. Therefore, optimizing your website will increase the SEO ranking and visibility of your website on the browsers.
Search Engine Optimization, according to the browser’s algorithms, will help you grow your business online and reach your target audience. Are you looking for ways to improve your website SEO ranking? Then, the next segment is for you.
7 tips to Enhance your SEO ranking
1. Content Quality
Quality content is of utmost importance. Your content should be unique and original. Avoid plagiarism or duplicated content at all costs, as it will harm your brand. Plagiarised content can result in decreased audience engagement and harm your brand reputation. Along with quality, ensure that your content is valuable and useful. This will help increase the usability and share the potential of your content. In short, after reading your content, the reader should be satisfied with the solution and convinced to share it.
Relevance is another important aspect of quality content; your content should have relevant information and well-researched facts. In addition, your content should provide relevant and apt answers to your customer’s questions. The more relevant your content is, the higher its rank will be.
2. Relevant Keywords
Using just the right words in your content is the key. Keywords are the short, simple descriptors that users type over a search engine. To ensure high traffic, your content must include relevant keywords, which can be either short or long-tail keywords. Also, use high-traffic keywords accordingly. This will help search engines understand the context of your content.
3. Optimize descriptions
Optimize your page structure with HTML elements, and these will help the search engines understand the hierarchy of importance in your content. For example, optimizing the title tags by adding the main keyword helps your website appear in search results.
Lastly, optimize the descriptive part of your content. Make sure to add the main keyword in the first 155 characters. These are some technical terms best understood by SEO service providers. Again, taking the help of a high quality seo service provider will provide you most out of it.
4. Call to Action
The CTA may look pretty simple and small, but the impact of a great call-to-action (CTA) is getting more and more effective. CTAs are considered best to boost SEO and conversions and help increase your sales. A call to action encourages your visitors or audience to take action. The most common example of a CTA is “click here,” so use it as much as you can, but again it must be relevant too.
5. Image alt Tags
The audience is not patient enough to read all the written content. They take the faster route- they scan the visual content like images and videos, which are huge traffic sources, and they attract a lot of traffic if used properly.
Hence, make sure to add the right images and Image alt tags to your content. Include a keyword and relevant description in the alt tags.
The power SEO strategy! Adding internal links to your content will ensure that your customers stay on your website for a long time, and the search engines can crawl your site easily. By adding internal links in your content, you can link your blog content to your products and, in turn, direct the customers to various pages of your website. Also, these will guide your customers throughout while using your website.
Search engines use external links as a SEO ranking signal for your content. Adding external links to your content will help you attract high-quality inbound links from other websites. External links assist search engines in determining the usefulness of your web page and help in site ranking. Make sure you link a high quality page to your content.