More and more customers are coming into the store. Many stores were closed during this pandemic, and now things are starting to look better for retailers and brands that sell in-store. However, customers tend to shop faster and spend less while being in-store. In this article, you are going to find out more about the best types of POP displays that you can use to create in-store promotions that capture the attention of your shoppers. These point-of-purchase displays help you engage with customers and encourage them to buy more in a shorter period of time.
What is POP marketing material?
As you know, POP stands for point of purchase. POP marketing material refers to all sales and promotional materials used at the point of purchase to advertise different products. In-store marketing campaigns rely on POP marketing materials and unfortunately, there is little to no innovation in this sector.
This is why over 50% of trade promotions fail. The lack of innovative, creative materials leads to boring, unappealing promotions that fail to attract customers and therefore fail to increase sales. Also, the most succesful in-store marketing campaigns usually increase sales by a maximum of 20%. If there were price cuts involved in the campaign, the ROI is going to be smaller than expected.
However, with the right tools and a great idea, your shopper marketing campaign could be a hit. That’s why we made a top of the most effective, innovative, and engaging types of POP displays.
Top POP displays by engagement
Ranking POP displays from the least to most engaging, we have “end caps” on the last spot. They are among the most engaging displays. One of their biggest advantages is that they create extra space for retailers to sell their products. Also, they are more likely to attract the attention of shoppers who are just strolling through the store.
Simple to use, but pretty effective. End caps can be used to promote new releases or to show price cuts and special offers.
4. Floor graphics
Not your regular POP display, but definitely worth a try. Because customers are used to seeing cardboard displays put right at the level of their eyes, they tend to ignore them. However, scrolling through your phone and seeing something written on the floor will get your attention.
Floor graphics are fun tools that can contain informative or promotional content, depending on your needs.
3. Dump bins
Of course, they are not actual dump bins. They are big bins, placed in the middle of the store and they can hold different products. Usually, they are used to showcase products that are at a lower price.
The best part about dump bins is that they are freestanding displays which means you can install and get rid of them really quickly.
2. Digital displays
Digital displays are used by more and more stores and that’s because they are effective. If you can also create something interactive for your customers, you have a winning campaign. Digital displays attract the attention of shoppers faster and keep them engaged, unlike traditional in-store materials.
5. Robotic displays
A robotic POP display is the best material you can use for your in-store marketing campaign. Tokinomo, the robotic display, can make your products promote themselves. Robotic POP displays give products the power to talk, sing, dance, or move in order to attract shoppers.
Just imagine walking down an aisle and hearing the bag of potato chips talk to you. Curiosity, interest, and finally, engagement. These are the stages most shoppers go through when seeing a campaign implemented with Tokinomo robots.
All of these POP displays are great for attracting the attention of your shoppers. Also, they will help you increase sales. For example, Tokinomo can increase sales by 200%.
Select the right POP displays for your store, depending on your budget and your needs. Try them out, monitor the results, and adapt your campaigns constantly. This way, you make sure that you promote your products the best way possible.
Also read: 7 Astonishing Facts About Marilyn Monroe Which You Might Not be Aware of