It’s no longer enough to have a lot of friends on Facebook or a decent following on Instagram. Today, TikTok is taking over, with more than 1 billion monthly active users as of 2022. In particular, it has provided stiff competition for YouTube, which used to be the primary source of video entertainment online. Just as IG was starting to chip away at the YT monopoly, TikTok burst onto the scene in 2016 with a focus on brief but entertaining video clips that were easily shared on other social sites gaining numerous TT likes.
With the increase in the platform’s market share, more people than ever are flooding to this platform to grow an online following, but it’s easy to get lost in a sea of other users posting content. Since the site’s algorithms favor popular content and profiles, it can be difficult to get enough attention on a video for it to go viral and gain many TT hearts. This is one reason why many people buy TikTok likes with the Socialsgrow.com to improve their odds of getting their content seen.
Choosing the right posting frequency can also help boost your standing with the app’s algorithms. As a result, many people are interested in figuring out how often to post for more TikTok hearts. While there are other factors in the algorithm, user interaction, such as TT likes, plays a pivotal role in what videos are selected for the site’s “For you” section of recommended posts.
So how can you time your posting frequency to get the most likes for TikTok?
Choose When to Post Your Videos
This depends on your audience, their time zone, and their demographics. Some groups are more likely to be online earlier or later than others. We recommend looking at the best times to post on TT using analytics tools to discover and test all potential good variants to see which times perform best and bring in the most TikTok likes. You can also go this route to learn which posts get the most engagement and when.
Once you know what times work for you, you’ll want to set up a posting schedule. The Editorial Team of the TT’s blog recommends posting 1-4 times a day. This frequency cap prevents your adherents from being overwhelmed or bombarded with content from one user. If you have limited time to create the publications, you may want to start at once a day and work your way up to the desired number of TikTok likes.
If you already have a lot of content, you can vary the amount of posting you do at first to see what’s best for you. For example, you might do the following:
- post two videos one day,
- four the next,
- then three on the third day.
After a few weeks, analyze your engagement and amount of TikTok likes, in particular, to determine if one of these numbers provides a clear advantage.
Be Consistent with a Distinctive Series of Clips
Some users do well with a series of related clips. Maybe it’s an ongoing series with a quirky title, maybe you put on a costume and create a character that you play in every series video, etc.
If you’re lucky, this could become a trend itself, or it could simply become popular with people who enjoy the subject you focus on. When posting series videos, try to post them at the same time each day or week, as consistency can help you get more TikTok likes.
What About Advertising Frequency?
Many people turn to TikTok ads for their small business, influencer, or even sometimes personal accounts. Here’s how to get started:
First Set Up a Business Account
TT no longer requires approval for new business accounts, so this shouldn’t take long. Use your business email and follow the prompts here.
Create Your First Campaign
You can choose any type of campaign provided by the platform:
- Reach, which is focused on improving your brand awareness rather than achieving a specific goal as a certain amount of likes for TikTok,
- Conversion campaign.
The main difference between consideration and reach campaigns can be described as follows:
- Consideration campaigns use a call-to-action – you want the viewer to do something, such as visit your website or bring you more TT hearts. With such campaigns, you’ll track your conversion rate – how many people clicked the link, visited a website, etc.
- Reach campaigns are a little simpler for tracking your progress. If more people see your ad or you hit a specific number of reactions like TikTok likes, you can consider it a success.
Let’s outline the key things that are important while choosing between consideration and conversion types:
- Consideration campaigns can be great if your goal is to make your audience do something, such as sing along with you with the help of the “duet” feature or get a certain number of new visitors or traffic off TikTok. For these, it’s best to set up a landing page specifically for the ad so you can separate how many people were driven by the ad and how many would have visited your site anyway.
- Conversion campaigns finish leading potential customers into the last stage of the sales funnel. You want to convert them from bringing you TikTok likes to buying something, subscribing, joining your newsletter, etc. This campaign goes after a specific end goal and can be tracked similarly to consideration campaigns.
If you want to A/B test your ads, you’ll need the following:
- a separate landing page for each one,
- and a TT pixel on each page for tracking.
Setting a Budget and Choosing a Frequency Cap
Your budget is how much money you want to spend on the campaign daily. It must be at least $20, but you can choose to run the campaign for only a few days. (However, you will get better data if your campaign runs for longer.)
The frequency cap is a limit on how many times each unique user can see your ad each day. Do you know how annoying it is when you keep seeing the same clip over and over? Most users feel the same way, and this can actually bias audience members against your ad and brand, which will cause a great loss of TikTok likes.
A product or brand that might have interested them and motivated them to give you a certain amount of likes if they’d seen the ad a handful of times suddenly becomes associated with a huge annoyance that they’re exhausted by. For this reason, you want to keep your frequency cap relatively low.
Exactly how low depends on a lot of factors, including your budget and how long the campaign will run. If it’s a short campaign, the frequency can be a little higher because your ad will only be popping up for a few days. If you plan to run it for an extended time, lower the cap, so your ad doesn’t become a huge nuisance. People with lower budgets will also want a lower cap so they can reach more unique viewers and TikTok likes for the same money.
However, you don’t want to set your cap too low, as repetition helps people to remember your ad and its message. In general, the minimum number of times you want each person to see your publication should be between five and ten to achieve the maximum number of likes for TikTok. If you’re doing a reach campaign, you may want to raise this number a little because your goal is for people to remember the brand.
Remember That a Quick Boost is Always Available
If you’ve tried all these little hacks to engage the audience and still find that your growth in TT hearts has plateaued, buying some TikTok likes can help grab the algorithm’s attention and drive enough traffic to your videos for you to achieve increased organic growth.
Also read: How to View Instagram Posts You’ve Liked?