A digital marketing course is an investment. Naturally, if you’re considering applying, you may be wondering if the field has good career prospects to ensure the benefits are worth it. Well, digital marketing is a fantastic career option, especially in the current scenario. Here’s why.
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High Demand for Digital Marketers
If you didn’t know, digital marketing as a field is growing by 25-30% every year! And with businesses realizing the importance of marketing in digital spaces, it is only set to grow.
For perspective, MNCs like P&G and even big-ticket unicorn companies like Zomato are spending large proportions of their marketing budgets on digital marketing. Even small and medium-sized businesses aren’t far behind. They are also utilizing social media marketing to their fullest and looking for digital marketers to take their businesses to the next level.
Safe to say, if you are getting into digital marketing now, there is a flurry of opportunities waiting for you. So, if you have been stalling to learn digital marketing, you must get on it right away.
Attractive Pay
You don’t want to earn a diploma in digital marketing only to find out the job doesn’t pay well, do you? Thankfully, with digital marketing, you don’t have to worry about the salary. Most companies today recognize the importance of digital marketing and pay marketers fairly. In fact, as a beginner in the field, you can earn between Rs. 25k to 30k every month. This is on par with the starting salary in any other industry.
Opportunities for Quick Career Growth
Digital marketing is a relatively new field that has few rules and structures. This means if you are a quick learner and a motivated worker, you can climb up the career ladder in no time. And that’s not all. Digital marketing has plenty of scope for lateral growth too. So, you can pick up new skills on the job, expand your skillset and carve a unique niche for yourself. For instance, if you are a copywriter in a digital marketing agency, you could easily try writing social media content for companies as well.
Flexible Working Options
Unlike a regular desk job, you have the option of working remotely with a digital marketing career. So, you can work from anywhere in the world, on your own terms, with a laptop and a stable internet connection. What’s more, many offers allow you to choose between working on a project basis or an hourly basis. This means you can choose a work schedule that suits you best too.
Parting Thoughts
It’s clear that digital marketing is a viable career for all of the above reasons, provided you are a creative and motivated individual, having the right skills.
Sure, you could learn digital marketing basics on the web; however, a certificate digital marketing course can help you gain the required skills in a structured way and also help you add weight to your CV.
Looking to get a Diploma in Digital Marketing? Consider applying for the 2-year PGDM Course at D School of Business. Along with a comprehensive understanding of modern digital marketing, this course can also give wings to your business dreams, thanks to solid mentoring programs and top-notch start-up support. Apply today!
