With the limitations that come with the upcoming pandemic as well as for the competitive nature of the real estate business, there’s never been a need of a business to have a strong and effective digital presence. One of the important parts is to include the website. It is obvious that good websites generally reduce the bounce rate and also helps in achieving high conversion rates.
If you are one of them in the real estate business and want to have good leads and sales, here are some of the top features that you need to include. Website design for real estate company is vital as it is one of the crucial points to generate sales.
1. Having The Simple Navigation
When the potential clients who are looking for the real estate agent come to your site, you need to make it simple as much as possible so that they can easily find the information that they are looking for. For this reason, your real estate website should have easy navigation and be accessible for all.
If any feature is hard to find on the website, you need to look for something which is simple. Some of the common features that your website has include the about us page, the financing, guides, listings and many more.
2. Should have Advanced Search Options
Most of the agencies will have a large number of properties on their list at one point of time. While simple demarcation in between the rent or buy, the house or condo, might suffice for the simple research, the potential buyers always ask for some specific feature that is best for an ideal property. Having an advanced search option will narrow down the searching and help you in choosing the best.
3. Should have Responsive Design
There are so many reasons your site should have responsive web design. First and foremost the design should be like that to help boost the user experience. When your real estate website offers an enjoyable and great user experience; the potential clients will be more likely to get stuck on it.
Good responsive design will also improve how the people interact with the site. It will help them to move through the images seamlessly and also allow them to bring up the comparisons so that they can choose the best property.
4. Contact Forms
Having good contact forms serve two purposes- first, it is an easy way for people to communicate their desires in the real estate without sending mails or calling. If they find your site on property listings, they will provide their contact details and also their interests. Second, the contact form will tell you what the potential customer is looking for.
5. Clients’ Testimonials
As you are developing a real estate website to serve the customers with the best properties nearby, you need to provide them the best. Hence, the website should have the clients’ testimonial section from where the buyers can have an idea regarding what type of property you are providing and how you have satisfied the clients’ needs previously.
These are some of the features your real estate website should have. Make your site and see how customers interact and discuss their requirements.
Also read: The 3 Golden Rules of Website Design