Web design experts say that your website represents your brand’s image online and you can use it to communicate helpful information to your target audience. With the evolution of the Internet and digital marketing, an effective website is the most effective tool in your arsenal to reach a broader audience base.
However, what constitutes an effective website? This blog discusses what web designers call the “3 Golden Rules of Website Design”. Whether a business owner is designing your website or a web designing enthusiast, these rules can help you create a website that generates traffic and boosts sales.
The Top 3 Rules of Designing a Website
Website designing has come a long way since its initial days. The various plug-ins and extensions available for use have eased the work of web designers. However, designing a good website is more complicated than finding plug-ins and extensions to enhance your website’s performance.
Listed below are what most web design experts attest to as the “3 Golden Rules of Website Design”. These rules are helpful for someone taking their first steps in the web designing process.
1. Always Keep Things Simple
It is the thumb rule of website designing. To enhance the user experience of your regular website visitor, you should ensure your website is free from clutter and easy to navigate. Website visitors have short attention spans, so you must try to make it easy for them to browse the information they want. It helps enhance the user experience, which, in turn, can help convert your passive audience to active ones.
2. Use High-Quality Visuals
Studies show that humans naturally tend to gravitate toward visuals. Hence, it would help if you use high-quality visuals, such as images, videos or GIFs, to make your website content more appealing and relatable. However, web design agencies in Adelaide note too many visuals can be as detrimental as insufficient visuals.
The purpose of these visuals is to enhance the message you want to communicate rather than overpowering it. Thus, experts recommend using a clean and uncomplicated layout with strategically placed visuals for the best results.
3. Make the Website Responsive
Nowadays, people access the Internet from all their devices, such as smartphones, tablets, desktops, laptops, etc. Therefore, it is always essential that your website is scalable to fit all screen sizes & types. A seamless browsing experience for website visitors impacts your audience regardless of how they access your website. And thus, experienced web designers always recommend that you make your website responsive on all platforms to allow a positive browsing experience.
3 Things to Avoid while Designing a Website
With the “3 Golden Rules of Website Designing” discussed earlier, you can design a comprehensive website for your brand. However, there are certain things that web design agencies in Adelaide state are detrimental to your website.
Go through the checklist below to ensure you are not making any of these mistakes that experts say negatively impact website visitors.
1. Using Stylish Fonts
While designing a website, web design experts recommend that you put useability over style. You must opt for more readable fonts over stylish ones to enhance your website’s visitor experience and increase bounce rates. Another pro tip from experts is a neat and concise layout for your website can contribute to a better user experience. It can go a long way in converting your passive website visitors into active ones.
2. Not Performing Appropriate Research
Your job is ongoing, even after your website is up and running. As a business owner, not knowing the needs of your customer base can negatively affect your business. Hence, you must constantly perform extensive market research and competitor analysis to keep up with the latest market trends. It also enables you to stay ahead of the curve and create relatable content for your targeted audience.
Therefore, constant research allows you to update your website according to your audience’s changing needs and requirements.
3. Using too Much Content
In website designing, experts often recommend that “Less is more!” Or in other words, you must never stuff your website with too much content. The average attention span of a website visitor is short. Hence, you must create crisp and concise copies for your website. The content on your website will communicate information about your brand to the visitor. Thus, you must ensure you strategically place the content for maximum impact.
Why Work with Professional Web Design Agencies?
Website designing is an exhaustive process that requires constant research and upkeep. As a result, several business owners opt to hire professional website design experts. There is a high demand for experienced web design agencies, especially among small and medium business owners.
Here are the top reasons why hiring a professional to design your website is always advisable.
- They understand the latest trends in the industry. So, the outcome is a highly reliable & responsive website for your business.
- You can rely on them to deliver your website within an optimal time frame.
- They will perform extensive competitor & market analysis to design a high-quality website that converts.
- Web designers are constantly researching for best SEO practices. You can trust them to ensure your website is SEO-friendly for better visibility.
- You can trust them to adapt the latest technologies that significantly increase your website visitors and bounce rates.
- They will ensure that your website has adequate Trust Factors, such as an SSL Certificate, HTTPS domain, and more.
Find Trusted Web Design Experts
The website of a business is a direct representation of its identity online. And having a functional website can make or break your business online. As a business owner, it might be challenging to devote the time necessary for designing and maintaining a website by yourself.
And thus, it is always recommended to hire the services of a web design agency. If you are a business owner, you will have an easy time finding an agency for your needs. There are several experienced & reliable web design experts, such as Make My Website.
At Make My Website, we are highly experienced professionals dedicated to ensuring the success of your endeavours online. We have worked with various businesses in Australia, and our experience has made us one of the most trusted names in the industry, with very high customer ratings. Call us now to learn more about how our solutions can help you grow your business.
Also read: Differences Between A Website Design, A Microsite And A Landing Page
